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It seems like holiday promotions have already started for many retailers and the promotion timetables are even earlier than last year. On a recent trip through my local big box retailer I noticed that Christmas decorations are already out, just one aisle down from the Halloween decorations.
We're humbled and honored that Akamai was one of only three companies to earn a perfect '5' rating from every judge in this year's Streaming Media 100. The annual list includes "The One Hundred Companies that Matter Most in Online Video," highlighting those considered to be the "most interesting, important and influential" in the industry, according to the publication.
Over the last several years, many users have adopted mobile devices, including smartphones and tablets, as their primary means of accessing the Internet. A number of studies published over the past year illustrate this trend, especially among millennials. In addition, improvements to, and greater deployment of this technology by mobile network providers have led to mobile connection speeds that rival fixed broadband connections in some geographies. LTE-Advanced, which is being rolled out by carriers in countries around the world, provides for download speeds in the hundreds of Mbps range, with the latest Android and Apple devices including support for LTE-Advanced.
With the continued growth in online commerce, one of the best ways to anticipate and prepare for the coming holiday season is to look back on what happened in 2014. A recent report from NRF captured data from 2014 holiday activities in North America. At a high level, the report found that consumers are more confident in the economy - leading to a likely increase in spending.
"...Confidence is on the rise -- 49.7% are confident or very confident in the economy, up from 42.2% last year -- and average gas prices are the lowest they've been in six years." 2015 Retail Holiday Planning Playbook, July 2015, National Retail Federation and Prosper Insights & Analytics.