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This article originally appeared on Internet Retailer. There are several key variables that retail marketing and web teams should consider when delivering high-quality images for engaging online shoppers. The quality, format and size of an image must all be considered to ensure that vivid images don't slow page load time.
When designing websites to meet peak traffic demands, it is vital to look beyond basic metrics such as page load speed. Providing visual content optimized for both desktop and mobile devices, and combating security threats will help you drive traffic and improve conversion rates during the holiday shopping season and beyond.
It's been well established that there is a correlation between fast digital experiences and positive business results. What users experience on a site has a direct bearing on their engagement and buying behaviour and consequently the overall success of the business. Slow page load times can lead to high bounce rates, low NPS and SEO ranking. So now that performance is a priority for a lot of digital teams the
One of the things I like most about living in New England is the changing of seasons. I find myself looking forward, thinking about what's exciting about the next one. Each season offers something unique and special, and if you're ambitious enough to try new things, a variety of new opportunities. So far, this fall, we've done some apple picking and plan to take a few hikes as the leaves
Steve Krug, a well-known user experience professional, has been quoted on many occasions for saying, "Don't make me think." It's true that users shouldn't have to puzzle around to find what they're looking for or to complete a task. Product usability is equally important to fancy features and technical capabilities because unused products eventually become shelf-ware. Rather than having users adapt to what we think their behavior should be, solution
APIs are the connective tissue between software and modern digital experiences, and they must be exposed to consumers in a way that prevents misuse. This means your APIs must have appropriate governance (authorization, authentication, quota management policies) to prevent consumers from abusing APIs. Since releasing API Gateway earlier this year, we're already making it better. But first, in case you missed it, here is a refresher on what Akamai API
Introducing mPulse Timeline mPulse Timeline is the new interface of events, milestones & alerts, displayed in a simple & impactful format. Timeline is the first feature to be released for the new mPulse interface. It is a great way to showcase key insights in a friendly calendar timeline view, making it ideal for stakeholders (from various roles across your organisation) to digest & take action.
By Chris Wraight and Charles Choe The U.S. back-to-school shopping period is a hectic time when parents are busy purchasing items for their children such as pencils, books, electronics and new clothes; back-to-college is just as important and is now tracked separately. According to the National Retail Foundation, the 2018 total back-to-school and back-to-college spending for K-12 schools and college is projected to reach a combined $82.8 billion (back-to-school $27.5b
Big promotional days like Black Friday and Cyber Monday that got their start in the U.S. are now major online shopping days for consumers around the world. Here are some tips for catering to global shoppers, and preparing for the surge of traffic to retail websites from all sources.