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For almost 10 years, there has been a debate over mobile app versus mobile web. Which strategy is right for your business and will consumers really ever buy something with a mobile device? Some of these questions have been clearly answered with time, but some aspects of the debate continue.
You can't manage what you can't measure. As devices grow in capacity and innovations allow us to do more with web apps, the complexity of our pages has grown, too. It becomes a balancing act to increase functionality while maintaining a performant and responsive site. Just like a great recipe, too much of any one ingredient can throw it off.
Attracting and retaining customers lies in your ability to offer an exceptional digital experience. Now that digital channels are increasingly preferred over channels of the past, the climate is increasingly competitive -- and businesses are fighting to maintain loyalty and keep users engaged online. The cost of switching is low, consumers are transient, and user expectations for how digital experiences should perform have never been higher. So how do
The IETF had its 100th meeting the week of November 13. It was held in Singapore. I want to report on two pieces of good news.
Last year during holidays, US online sales surpassed $122 billion. This represented a 12 percent increase over the previous year. But beyond the overall growth, what's more interesting is that sales at physical stores dropped by 10 percent, the result of ongoing consumer comfort with and adoption of e-commerce buying behavior. Given the performance of holidays so far this year, it seems clear that this trend will continue in 2017.
It's November, which means the holiday season is upon us and retailers are working tirelessly to get their websites, apps and infrastructures ready to deliver a secure and exceptional customer experience during the peak holiday season. If past data is any indication of things to come, 2017 promises to be yet another record-breaking holiday season.
"Offering rich, interactive images has emerged as a critical component to any website or web app visitor engagement strategy -- and with good reason," wrote Parag Pathak, our Senior Product Marketing Manager, in his recent published article - Let's get visual: best practices for digital image management - in EContent Magazine.
It's summer, which means it's time for hitting the beach, enjoying outdoor barbeques with friends and family, going for hiking, biking, kayaking and savoring cold craft beers. But for savvy retailers like you, summer is the ideal time to start getting your apps, websites and infrastructures ready for the holidays.
Your customers are unique and they all expect fast, secure, personalized digital experiences. They are spread across the world, in regions of varying network connectivity, utilize a plethora of devices and screen sizes - making it challenging to deliver your experiences. By delivering 95 Exabytes of data over billions of devices every year, Akamai provides the world's largest and most trusted cloud delivery platform that empowers you to provide fast,