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This article originally appeared in Internet Retailer As we head into the thick of the holiday shopping season, web teams must make sure the path from discovery to purchase is as easy and painless as possible. Knowing where potential fail points are ahead of time makes it easier to prepare, while real-time user data during the rush can help quickly spot problems.
This article originally appeared on DevOps.com Online experiences have in many ways supplanted in-person experiences. Today, no one would hesitate to buy a luxury watch online instead of from a jewelry brick-and-mortar store. But as these online experiences become the norm, user expectations for a seamless and "in-person like" customer journey have increased as well. When customers buy that watch, they expect to see every gleam of precious metal and
Singles' Day in China is the world's largest shopping event. Since its beginnings in 1993 at Nanjing University, it has grown to become a national phenomenon. Singles' Day was originally started as a way to celebrate singles and as a protest against couple-centric festivals. The date 11/11 was chosen because of its resemblance to "bare sticks", which is Chinese slang for bachelors.
Diwali is the Hindu festival of lights, celebrated every autumn in October or November. According to Redseer Consulting, the sales volume during the festival usually accounts for about 35%-40% of the annual sales of e-commerce in India; for 2018 Redseer predicts $2.5 to $3 billion gross merchandise value, up from $1.5 billion in 2017 as the more than 460 million internet users make their holiday purchases.
This article originally appeared on Internet Retailer. There are several key variables that retail marketing and web teams should consider when delivering high-quality images for engaging online shoppers. The quality, format and size of an image must all be considered to ensure that vivid images don't slow page load time.
When designing websites to meet peak traffic demands, it is vital to look beyond basic metrics such as page load speed. Providing visual content optimized for both desktop and mobile devices, and combating security threats will help you drive traffic and improve conversion rates during the holiday shopping season and beyond.
It's been well established that there is a correlation between fast digital experiences and positive business results. What users experience on a site has a direct bearing on their engagement and buying behaviour and consequently the overall success of the business. Slow page load times can lead to high bounce rates, low NPS and SEO ranking. So now that performance is a priority for a lot of digital teams the
One of the things I like most about living in New England is the changing of seasons. I find myself looking forward, thinking about what's exciting about the next one. Each season offers something unique and special, and if you're ambitious enough to try new things, a variety of new opportunities. So far, this fall, we've done some apple picking and plan to take a few hikes as the leaves
Steve Krug, a well-known user experience professional, has been quoted on many occasions for saying, "Don't make me think." It's true that users shouldn't have to puzzle around to find what they're looking for or to complete a task. Product usability is equally important to fancy features and technical capabilities because unused products eventually become shelf-ware. Rather than having users adapt to what we think their behavior should be, solution