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What type of device are you using to read this post right now? No sixth sense is necessary to determine that the answer would range from "laptop," to "smartphone." Nor would it be required to guess that you already have several work-related emails in your inbox that are stamped with "Sent from my iPhone." It's also likely that this has caused controversy amongst the Android users in your life at
2nd of a 2-part blog post. Read the first one now! It's all about the user experience At Akamai, our observation through in-depth discussions with our 150+ SaaS Provider customers, and ongoing engagements with analysts and press, is that the best way for SaaS Providers to increase customer retention and minimize churn is to have a maniacal focus on the end-user experience.
The genre of Science Fiction and its contributors has given us plenty of glimpses into what the future of mobile devices might look like, from the hand-held communicators of "Star Trek" that inspired the first cellular flip phones to both cinema and comic-inspired wearable devices. However, compared to the smartphones and other devices that are currently on the market, these formerly advanced devices of the past now look and
Beyond all the hype, industry reorientations and analyst projections, the emergence of cloud computing as a common internal business tool (whether authorized CRM and data management applications or unauthorized note-taking and organizational tools) is an interesting example of companies following where their employees have led.
Here at Akamai it's no surprise that we believe in the transformative power of the Internet. Since its early days, smart companies have taken advantage of this power (often with our help!) to enable users with the freedom to shop, stream media, and connect remotely - but many of these same companies still need to learn how to use the Internet to deliver business-critical applications.
I like the way Guy Pojdarny said it: "Mobile took the web by surprise". It can't be more true. Nowadays we face the burst of mobile devices accessing to our sites and applications. They are not a minority anymore. And we have to make sure we satisfy them all, as they are all potential buyers, customers, viewers, ad consumers or users of our sites and applications. In other words,
How many websites have you accessed today, and from how many devices? Were you satisfied with the speed of your service and the experience of connecting? Did it enable you to keep moving at the pace you need?
At this point in our Preparing for Holiday series, we've covered trends in mobile and security. And while knowledge is certainly important, what's more important is acting on that knowledge. Hopefully you've taken some time to examine how these trends apply to your eCommerce business and have put together an action plan as a result. If you're not entirely sure of the best approach to take, here are three tips
Headquarters in America. Branches in Europe. Offices in India. Suppliers in Taiwan. Employees at home, on the road, and everywhere in between: All of whom need to connect to business-critical applications and who expect to be able to do so from whatever device is at hand.