The holiday season is already creeping up and by far will be the most vital online shopping period of the year for retailers. Thanksgiving week will no doubt once again present one of the largest online shopping weeks of the year. Now, more than ever, time is literally money when it comes to Web performance.
As online retailers face another big holiday shopping season, they have to make sure they are ready for everything and anything that will hit their site once the critical holiday season begins. Even a minute of downtime can cost thousands and thousands of dollars and can damage the bottom line and the brand for years to come.
Supporting the majority of today's leading global retailers, Akamai has the expertise and technology to help retailers simplify the process of preparing their e-commerce site for Black Friday as well as helping them to deliver on every big shopping day before and after with situational performance - so that any customer, anywhere can make a purchase as soon as inspiration strikes.
Starting this week, Akamai will be launching a series of "Crush The Rush" Holiday Readiness Webinars to help retailers understand how to properly prepare their site for the biggest shopping season to-date. Participants will learn first hand how leading retailers have deployed Akamai Solutions specially tuned for holiday traffic, ensuring their sites are scalable and reliable as customers flood their online store.
The "Crush the Rush" series consists of three Webinars focused on different topics relevant to preparing for the rush of the online holiday season. The first one will be held on July 24th on Situational Performance. Participants will come away with clear understanding of why looking at performance from an end-user perspective is key for those who wish to "Crush the Rush" this holiday season. Our speaker, Lorenz Jakober, will be discussing what is Real-User Monitoring (RUM), synthetic vs. RUM testing and the pros and cons for each, why optimizing beyond average load times matters and how performance optimization helps meet rising consumer expectations.
Following Situational Performance, we will also be discussing how Akamai Services & Support engage with the industry's leading brands as well as Web Security and Risk Mitigation throughout the Webinar series. Our speakers will be sharing recaps and best practices that retailers should be aware of for this holiday season. Follow us here to find out more details on the "Crush the Rush" Holiday Readiness Webinar Series. We want to help you beat the rush to the holiday rush.