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Last night I watched an On Demand episode of The American Experience titled Blackout, which recounted the 1977 power failure in New York City and its lasting impact on city due to widespread looting and destruction. With the power completely out, the operators at Con Ed got to work restoring power using a manual that was last updated after another massive blackout - in 1965.
Late last month I attended the Future Stores 2015 conference in Seattle. If you haven't heard of Future Stores before, here's some brief background: it's held by Worldwide Business Research and brings together retail, omni-channel, customer web experience, and IT execs to focus on in-store innovation and how to bridge the digital and physical retail environments. As Chief Strategist of Commerce at Akamai, I was excited to learn how future-thinking stores are innovating and better understand how Akamai fits into the picture. This is the second follow post that I'm doing to recap some of the highlights I heard at the conference. My first post highlighted how Macy's Go was personalizing and streamlining the omnichannel shopping experience.
In June 2012, Akamai launched the Akamai Internet Observatory (IO) destination site that highlights browser usage across desktop and other connected devices. The data presented in the full Q1 2015 State of the Internet ReporBe and this blog post are derived from the Akamai IO site.
Customer expectations are driving ever increasing demands on website performance. Delays are now measured in milliseconds, not seconds, and cause direct financial impact to the business. And yet, despite these pressures for each business to have lightning fast websites and large budgets being spent on performance, most businesses are still plagued with slow sites. The median page load time for the largest 1000 websites is a whopping 6.4 seconds, more than double what most users will tolerate before risks of abandonment! (*According to httparchive.org)
In April of this year, we got the official word -- the average webpage now exceeds 2MB in size. If it seems like page size is increasing at an incredible rate...you aren't imagining things. In July of last year, the average page size had just exceeded 1.5 MB for the top 1,000 websites.