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Running a successful automotive ad campaign during b ...
Not a single member of the Akamai automotive team has been to a Super Bowl party in the last 12 years. It's not because we're anti-social - quite the opposite - during each Super Bowl, we find ourselves in the same location where we are collectively sitting with one eye on the game, one eye on our screens and usually on a call (or several) with our automotive customers. We
Engaging Millennials - What Financial Institutions N ...
3 Key Insights As the mother of two Millennials, I know first-hand about the wants and needs of this young generation. My sons are always connected to their smartphones, expect immediacy in their digital experiences, have very little patience for processes that aren't smooth and easy, and spend significant time researching products and services in-depth online before making purchasing decisions. Because of this dedication to pre-purchase research, there have been
Game Tech Vs. Art Vs. Business
Do you remember when Roger Ebert declared that video games can never be art? Many of my friends in the industry threw themselves (metaphorically) on the floor in fits of rage, as if Ebert was nearby and could hear them.
Meeting the Digital Mandate in Financial Services - ...
Digital Transformation, Millennials, and the Future of Financial Services Digital performance is more important to Financial Services Institutions (FSIs) than ever before. As they continue to work to regain the trust of customers, investors, and regulators, FSIs must prepare to engage and attract the next generation of customers - millennials. Simultaneously, digitally native startups are making inroads on their market share. In response, FSIs must undergo a digital transformation -
Redirecting On the Edge
On the web, every second counts. Service engineers and operations teams are looking for ways to save milliseconds from web pages' load times. One of the simpler ways to squeeze better performance from web pages already using a Content Delivery Network (CDN) is to move the redirection responses from origin to the edge. A simple and common example of redirects could be to upgrade the protocol used from HTTP to
Splitting traffic over multiple origins: there's a C ...
In our last blog post, we discussed the many ways the Request Control Cloudlet could be used to provide conditional visitor access to your site or application. In this post, I'll break down which easy-to-configure Cloudlet app - Phased Release or Audience Segmentation - is right for you when it comes to splitting traffic over two or more origins.
Understanding Brotli's Potential
When it comes to compression on the web, GZIP reigns supreme. In the 18 years since GZIP was first supported by browsers, other compression methods have been introduced but none have matched GZIP's combination of speed, support and results.
How your caching strategy will evolve with Fast Purg ...
After having fine tuned every knob, switch, and slider to maximize cacheability on the Akamai Network, you head over to look at the offload graph hovering at a hair under 100 percent, taking immense pride in what you've accomplished. All in a day's work! The next morning rolls around and you come to find out that the Marketing team is launching a promotion to increase customer engagement and sales that
How to Start Optimizing in an H/2 World
If there was ever a truism it is that technology is rapidly evolving under our feet. What was right today, is likely to be sub-optimal tomorrow. This situation can cause a sense of paralysis leading to delayed action because next week the "Next Great Thing" is coming soon. With the advent of HTTP/2 (h2) that translates to holding off on optimizing your web properties. When you have large portions of