Get In Touch
With the holiday season quickly approaching, retailers are thinking through every element of their company's eCommerce plans to significantly boost sales during the busiest shopping time of the year. One of the biggest drivers of online retail sales is user experience, so retailers should place increased emphasis on bolstering the following customer touchpoints during the holiday rush to ensure positive brand interactions that convert browsing into sales:
Consumers shop on the web for its convenience, savings and efficiency. Expectations continue to rise on retailers to deliver exceptional experiences anytime, anywhere, on any device.Akamai Technologies - 2014 Consumer Web Performance Expectations Survey revealed that 30 percent of users expect pages to load in one second or less and 49 percent expect pages to load in two seconds or less. When expectations are not met, nearly 48 percent will
I've had countless conversations with SaaS providers to discuss the major challenges they face as a business, and specifically, what metrics they track. I expected to hear a similar story from providers, that their top priorities were security and performance, followed closely by features and functions and competitive pressures. While providers agree that these are all important aspects of their overall solution, and are ultimately required to be monitored
Dear Web & App Developer, I trust that by now you have completed all your design, development and testing for the changes you've made to your web sites, e-shops and mobile apps and are planning to take time off during the holiday season.
Caching static content at the edge, like images and scripts, is only the beginning in terms of offloading requests from the origin and giving users the best experience. Dynamic content has long been thought of as a web resource that can serve different content for the same URI (Uniform Resource Indicator). A common misconception is that this content is always non-cacheable. When you break it down further, you realize that
It seems like holiday promotions have already started for many retailers and the promotion timetables are even earlier than last year. On a recent trip through my local big box retailer I noticed that Christmas decorations are already out, just one aisle down from the Halloween decorations.
We're humbled and honored that Akamai was one of only three companies to earn a perfect '5' rating from every judge in this year's Streaming Media 100. The annual list includes "The One Hundred Companies that Matter Most in Online Video," highlighting those considered to be the "most interesting, important and influential" in the industry, according to the publication.
A pharmaceutical company decides to go global for a lot of reasons: Perhaps they want to expand into developing markets that are less saturated. Or they may need to conduct global clinical trials to get broader and more diverse participant base.
As we head into the holiday season, retailers have begun preparing their organization and technology for the surge in online and offline traffic. New hires, new technologies and new procedures are being implemented to ensure a smooth, successful selling period. Success won't only be measured by revenue, though that is the primary figure, but also by traffic, conversion rates, average order value, and numerous data points around customer loyalty (how