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The calendar may read September but for the retail industry, it's time to start preparing for holiday season, as traffic volumes to their websites and apps will start to increase. While increase in traffic volumes can certainly correlate to positive impact in sales, surges in activity can also result in downtime, if retailers are not ready for it.
Over the last several years, many users have adopted mobile devices, including smartphones and tablets, as their primary means of accessing the Internet. A number of studies published over the past year illustrate this trend, especially among millennials. In addition, improvements to, and greater deployment of this technology by mobile network providers have led to mobile connection speeds that rival fixed broadband connections in some geographies. LTE-Advanced, which is
We have a great webinar coming up on Sept 29th at 2pm EST - Threats to Success in the Gaming Industry. We'll be exploring gaming business challenges; this video tells you a bit more about our upcoming session. I hope you'll join us. Learn more and register to attend at: www.akamai.com/gamingwebinarNelson Rodriguez is Senior Marketing Manger for Games at Akamai.
With the continued growth in online commerce, one of the best ways to anticipate and prepare for the coming holiday season is to look back on what happened in 2014. A recent report from NRF captured data from 2014 holiday activities in North America. At a high level, the report found that consumers are more confident in the economy - leading to a likely increase in spending. "...Confidence is
Peak traffic from flash sales or new product launches can be problematic for many retailers during the holidays. With holiday season sales representing 25-35 percent of revenue for many retailers, getting your site prepared for peak can significantly affect your holiday revenue. A website's ability to deliver a great customer experience during peak can hinges on three key areas - infrastructure, application code and CDN configuration. Though the holidays
Stats. How geeky. And boring. I hardly remember anything from basic elementary math, let alone anything to do with statistical analysis at a college / university level. But it turns out that statistics can be incredibly useful in describing what's happening across a population, such as when you use Real User Monitoring (RUM) to get performance metrics (such as load times) across your user base. Why is this important?
In part 1 of the deep dive we learned about the best practices involved in choosing an appropriate image format in preparation for web delivery. In part 2 we will discuss different configurations to leverage Akamai's Adaptive Image Compression (AIC). As many web developers and content designers know, compression is as much an art as it is a science. Knowing when to apply compression and how much compression to
Family and Internet safety advocates have lobbied long and hard to government regulators and Internet service and content providers for stronger measures and controls over the types of content viewable by children when online. And based on recent reports, some ISPs have responded in a favorable way, by implementing services that place automatic blocks on "high risk" websites including those that feature nudity or sexual content or are related
Picture this - you arrive to your office early in the morning to finalize your back to school promotions so you can move on to your holiday marketing plans. As you are busily trying to answer emails, you came across an ominous message explaining to you that if you don't pay 40 Bitcoins, a group you've never heard of would knock your site offline in 24 hours with a