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End-User Mapping Brings Users Closer to Internet Nirvana

It goes without saying that people enjoy using the Internet more when response times are fastest. But most of us are not as concerned about why websites respond more quickly, as long as they do. There are many factors that contribute to faster (and more satisfying) web experiences. Certainly, faster broadband connectivity and well-designed web sites play a role. And websites that leverage content delivery networks (CDNs), which distribute web content to servers located closer to end-users, outperform sites that don't.

Search Engine Optimization (SEO) campaigns are prevalent and legitimate ways to promote web applications in order to get a better visibility and more traffic to your web application. But what happens when an SEO campaign crosses the line into the dark side and becomes malicious?

Recently the Akamai Threat Research Team discovered a highly sophisticated SEO attack campaign that was promoting the search results rating for a web application that allows users to share their cheating and infidelity stories.


Akamai's 8th Annual Customer Conference is approaching quickly and we have some great industry speakers joining us to share how they are overcoming some of the toughest challenges in Commerce. 

Speakers from Norwegian Cruise Lines, Crocs, Mary Kay and Guitar Center, among many others will share ideas, best practices and tactics to improve customer experience and increase key performance metrics as we address key trends shaping the industry.

Doubling Down on OTT

It's no secret that digital video entertainment is in the midst of a massive transformation that includes the way content is packaged, distributed and consumed. The days of consumers demanding large cable TV packages and renting feverishly from local video stores are a distant past. Today, electronic consumer media spend has already surpassed physical, the words "skinny bundle" have crept into our vocabulary and those of us in the US are now more likely to belong to a broadband enabled household that subscribes to an OTT video service than not. Streaming services that offer ubiquitous access to quality premium video content at an affordable price are currently all the rage. As new and existing services jockey for position to secure consumer mindshare, it's apparent OTT as whole will continue to be a critical growth area as recent data predicts the OTT video market to grow at a CAGR of 18.40% from 2014-2019.

Mobile is Feeding My #FreeBrady Obsession

As a New Englander and avid Patriots fan, I have been obsessed with watching everything #FreeBrady related.  I can't get enough.  Short of reading the entire 243-page Wells report - Snooze - I want to watch everything that is going on with deflategate in order to support my favorite QB against all the haters out there.  


Holiday season in July?

Has Amazon's Prime Day officially kicked-off the holiday selling period? Probably not, but its success does suggest people are ready for a discount, which means retailers should prepare for a busy holiday season. So what can retailers expect in the coming weeks and months?

Here are four trends retailers need to consider when planning for the holidays:

1. Consumer confidence is rising

Consumers seem increasingly willing to shop. The National Retail Federation (NRF) 2015 Holiday Planning Playbook has consumer confidence climbing in parallel with some of the lowest gas prices seen in six years. All signs are pointing to a strong holiday selling period.

Q2 SOTI Security Preview: Tor Pros and Cons

The Q2 2015 State of the Internet Security Report (SOTI Security) is due out in the next couple of weeks, and today we continue previewing various sections. 

Tuesday we told you about security risks that come into play when third-party plug-ins are used with Wordpress. Yesterday we looked at attack vectors the bad guys favored in Q2. Today we look at the security risks businesses face when using Tor.

The Q2 2015 State of the Internet Security Report (SOTI Security) is due out in the next couple of weeks, and today we continue previewing various sections.

Yesterday we told you about security risks that come into play when third-party plug-ins are used with Wordpress. Today we look at attack vectors the bad guys favored in Q2.

The Q2 2015 State of the Internet - Security Report (SOTI Security) is due out in the next couple of weeks, and today we begin previewing various sections. Let's begin with the potential security risks that come into play when third-party plug-ins are used with Wordpress.

WordPress is the world's most popular website and blogging platform. Its ever-growing popularity makes it an attractive target for attackers who aim to exploit hundreds of known vulnerabilities to build botnets, spread malware and launch DDoS campaigns.

This month we'll release the Q2 2015 State of the Internet Security Report. Tomorrow, we'll begin previewing sections of that report in this blog.

But before we begin, a look back at the previous quarter's report is in order. Such a review will better position readers to digest the new report and do some comparing and contrasting. Every report highlights a new trend, but we also see things that don't change much from one quarter to the next. The challenge is in finding activity that bucks normal trends.
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