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blog3pic1.pngYou can't manage what you can't measure. As devices grow in capacity and innovations allow us to do more with web apps, the complexity of our pages has grown, too. It becomes a balancing act to increase functionality while maintaining a performant and responsive site. Just like a great recipe, too much of any one ingredient can throw it off.

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Attracting and retaining customers lies in your ability to offer an exceptional digital experience. Now that digital channels are increasingly preferred over channels of the past, the climate is increasingly competitive -- and businesses are fighting to maintain loyalty and keep users engaged online. The cost of switching is low, consumers are transient, and user expectations for how digital experiences should perform have never been higher.

So how do you beat out your competition to attract and retain more customers? Every advantage you can get matters, and it's important to start with a baseline of understanding using the right measurements and real user data.

Good News from Singapore

The IETF had its 100th meeting the week of November 13. It was held in Singapore. I want to report on two pieces of good news.

What to expect for this year's Black Friday and Cyber Monday

Last year during holidays, US online sales surpassed $122 billion. This represented a 12 percent increase over the previous year. But beyond the overall growth, what's more interesting is that sales at physical stores dropped by 10 percent, the result of ongoing consumer comfort with and adoption of e-commerce buying behavior. Given the performance of holidays so far this year, it seems clear that this trend will continue in 2017. As a result, retailers are stocking fewer items in stores to reduce inventory costs and are hiring fewer seasonal workers as they anticipate lower foot traffic to stores.

 

Are you ready for the holidays?

It's November, which means the holiday season is upon us and retailers are working tirelessly to get their websites, apps and infrastructures ready to deliver a secure and exceptional customer experience during the peak holiday season. If past data is any indication of things to come, 2017 promises to be yet another record-breaking holiday season.

"Offering rich, interactive images has emerged as a critical component to any website or web app visitor engagement strategy -- and with good reason," wrote Parag Pathak, our Senior Product Marketing Manager, in his recent published article - Let's get visual: best practices for digital image management - in EContent Magazine.

Get Ready For The Holidays With Cloudlets

It's summer, which means it's time for hitting the beach, enjoying outdoor barbeques with friends and family, going for hiking, biking, kayaking and savoring cold craft beers. But for savvy retailers like you, summer is the ideal time to start getting your apps, websites and infrastructures ready for the holidays.

Your customers are unique and they all expect fast, secure, personalized digital experiences. They are spread across the world, in regions of varying network connectivity, utilize a plethora of devices and screen sizes - making it challenging to deliver your experiences.

By delivering 95 Exabytes of data over billions of devices every year, Akamai provides the world's largest and most trusted cloud delivery platform that empowers you to provide fast, secure, scalable and reliable experiences. It is the only platform that seamlessly integrates web and mobile performance, cloud security, enterprise access and video delivery solutions helping you deliver consistent superior experiences no matter where the customers are and what device they are using.

Gaining new customers and retaining existing ones is at the core of every business. In the past few years, two major trends have emerged in this drive towards customer centricity

  • To meet the ever increasing customer demands, most modern digital applications leverage microservice architecture to achieve scalability, agility and reduce time to market. These are ideal for DevOps teams that need continuous deployment workflows. But all this comes at a price, as it increases the complexity of these applications.
  • Many companies are adopting public cloud platforms for their growing infrastructure needs for cost efficiency, agility, scalability and global distribution to serve their customers more easily. But cloud adoption has its own challenges. As you move applications and workloads to the cloud, there must be thoughtful consideration for what supporting services to keep on-premises, what to take with you, and what to replace entirely with a cloud service.

The Telegraph Media Group (TMG) is a multi-media news publisher and its titles include The Daily Telegraph, The Sunday Telegraph and The Telegraph website.  Today, its site serves more than 380 million pages to over 84 million unique visitors every month across the globe, featuring on average about 15,000 stories and 900 videos.

While The Telegraph is a true digital pioneer - its website launched four years before Google and ten years before Facebook - it too is forging a new path.  Like other online publishers, Telegraph is looking for data and new ways to help drive greater engagement and improve customer experience.

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