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One of the most frustrating experiences online is waiting for a page to load, or trying to complete a transaction for that 'must have' item, and being greeted with an unresponsive screen. In fact, Akamai's 2015 Performance Matters report found that 49% of consumers expect a page to load in two seconds or less. As consumers' expectations for page load-speed increases, their patience for slow-loading websites decreases. Currently, only 51%
Today, delivering a consistent and compelling consumer experience is the cornerstone of every online strategy for brands and retailers. It is driving all manner of innovations including advanced personalisation, new payment methods, and mobile optimisation, with the aim to provide the best possible connection for their device, regardless of connection type and speed.
For a few years now the online retail industry as a whole has been talking about a "mobile first" approach to developing and delivering websites and applications. While this is not a new term or focus, it's clear that we have finally reached that threshold where mobile traffic is reaching, or even surpassing, desktop/laptop traffic across Europe.
The chances are your site has a bot problem. Unwanted bots decrease website performance, increase bandwidth costs and might be giving your competitors an unfair advantage. Even if you can successfully identify bots trying to scrape your site, blocking them is never a good idea as they will just evolve to avoid further detection. Akamai Bot Manager gives you the ability to silent deny (so not alerting the sender), give