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Managing the holiday season in 2016: A retail challenge

eCommerce revenues keep climbing, but the pressure to reach sales targets is never more keenly felt than in the last two months of the year.  To put the changing online retail landscape in context, retailers ranked in the Internet Retailer Europe 500 grew web sales to €145.01bn (£124.58bn) last year, up by 16.8% from €124.16bn (£106.67bn) in 2014. That rate outpaced overall retail sales growth in Europe, and the same report stated 296 million consumers across the region regularly shop online and use eCommerce services.

Today, delivering a consistent and compelling consumer experience is the cornerstone of every online strategy for brands and retailers. It is driving all manner of innovations including advanced personalisation, new payment methods, and mobile optimisation, with the aim to provide the best possible connection for their device, regardless of connection type and speed.