The 2016 games smashed online streaming records. On Monday 8th August, during the third day of Rio, Akamai had already exceeded the total amount of video streaming data that it delivered for all 17 days of London in 2012. It's already been an incredible summer of sport online, with the Super Bowl and European football competition. Whilst the European football broke all sorts of sports streaming records including audience figures and a new traffic peak of 7.26 terabits per second (Tbps) on the Akamai network, the former was streamed live in the US by CBS to 3.96 million unique viewers, who watched for an average of 101 minutes each, according to official figures. Collectively, this is all the evidence needed to show how our video consumption habits are changing.
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The 2016 games have been an incredible success - Akamai delivered more video data for Rio than it did for the 2014 World Cup, making this summer's games the largest live sporting event that Akamai has helped deliver. On day three of Rio, Akamai had already exceeded the total amount of video streaming data that it delivered for all 17 days of London in 2012.