Akamai Diversity

The Akamai Blog

Images are essential to the success of your online business. Good visual content does not just increase online sales, but also enhances user engagement, improves the customer experience and encourages retention. As a result, images account for 1.5MB per web page visit - or more than 60% of the bytes per webpage. Where images were just a 'nice to have' part of the web 10 years ago, they are now critical to your brand's online impact -- regardless of your industry.

Managing the holiday season in 2016: A retail challenge

eCommerce revenues keep climbing, but the pressure to reach sales targets is never more keenly felt than in the last two months of the year.  To put the changing online retail landscape in context, retailers ranked in the Internet Retailer Europe 500 grew web sales to €145.01bn (£124.58bn) last year, up by 16.8% from €124.16bn (£106.67bn) in 2014. That rate outpaced overall retail sales growth in Europe, and the same report stated 296 million consumers across the region regularly shop online and use eCommerce services.

In my last blog when I kicked off our MobilePerf Blog Series, I talked about mobile Search Engine Optimisation (SEO) and Google's guidance on how to make your sites mobile friendly. 

Google just announced that they will also factor in your mobile site's page speed when ranking your organisation in the mobile friendly search results. 

According to reports on the Search Marketing Summit in Australia, Google's Gary Illyes said that this algorithm change in Google's mobile friendly update can be expected sooner than you might think, as in months instead of years. 

Digital transformation demands data driven security

Digital Transformation (DX) has pushed itself to the heart of enterprise business strategy, and its importance keeps growing as companies look for new ways to engage with their customers, whilst delivering on a promise of enhanced data security and customer experience. 

The 2016 games smashed online streaming records. On Monday 8th August, during the third day of Rio, Akamai had already exceeded the total amount of video streaming data that it delivered for all 17 days of London in 2012.  It's already been an incredible summer of sport online, with the Super Bowl and European football competition. Whilst the European football broke all sorts of sports streaming records including audience figures and a new traffic peak of 7.26 terabits per second (Tbps) on the Akamai network, the former was streamed live in the US by CBS to 3.96 million unique viewers, who watched for an average of 101 minutes each, according to official figures.  Collectively, this is all the evidence needed to show how our video consumption habits are changing.

The 2016 games have been an incredible success - Akamai delivered more video data for Rio than it did for the 2014 World Cup, making this summer's games the largest live sporting event that Akamai has helped deliver. On day three of Rio, Akamai had already exceeded the total amount of video streaming data that it delivered for all 17 days of London in 2012. 

Today we are kicking off a new series of blog posts where we will specifically focus on mobile experiences, challenges, solutions, tips, trends and optimisations but most importantly, you will read insight and opinions from Akamai mobile experts. The first post is on mobile SEO and Key challenges for developing and managing mobile friendly web sites and apps.

Images...They're Kind of a Big Deal

They may not have many leather bound books or smell of rich mahogany, but images are...kind of a big deal. In fact, it would be fair to say that content owners and consumers have gone a bit "image crazy" in the past few years.

One of the most frustrating experiences online is waiting for a page to load, or trying to complete a transaction for that 'must have' item, and being greeted with an unresponsive screen.  In fact, Akamai's 2015 Performance Matters report found that 49% of consumers expect a page to load in two seconds or less. As consumers' expectations for page load-speed increases, their patience for slow-loading websites decreases. Currently, only 51% of consumers "wait patiently" for a website to load, compared to 63% five years ago.

Today, delivering a consistent and compelling consumer experience is the cornerstone of every online strategy for brands and retailers. It is driving all manner of innovations including advanced personalisation, new payment methods, and mobile optimisation, with the aim to provide the best possible connection for their device, regardless of connection type and speed. 

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