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December 2016 Archives

Missed the rest of series? Click for Part 1 and Part 2

With the best will in the world and great planning, even the most stable websites occasionally suffer an unexpected outage. Your web operations team is charged with managing the risk of these unforeseen situations and they need to recognise that images are just as vital to your disaster recovery and business continuity plans.

Missed the start of series? Click for Part 1

We all know that a good mobile strategy is important to reach and engage customers. Responsive web design (RWD) improves the design and layout for a better mobile experience. However, images also need a mobile strategy.

Images are essential to the success of your online business. Good visual content does not just increase online sales, but also enhances user engagement, improves the customer experience and encourages retention. As a result, images account for 1.5MB per web page visit - or more than 60% of the bytes per webpage. Where images were just a 'nice to have' part of the web 10 years ago, they are now critical to your brand's online impact -- regardless of your industry.

Managing the holiday season in 2016: A retail challenge

eCommerce revenues keep climbing, but the pressure to reach sales targets is never more keenly felt than in the last two months of the year.  To put the changing online retail landscape in context, retailers ranked in the Internet Retailer Europe 500 grew web sales to €145.01bn (£124.58bn) last year, up by 16.8% from €124.16bn (£106.67bn) in 2014. That rate outpaced overall retail sales growth in Europe, and the same report stated 296 million consumers across the region regularly shop online and use eCommerce services.