Digital Transformation (DX) has pushed itself to the heart of enterprise business strategy, and its importance keeps growing as companies look for new ways to engage with their customers, whilst delivering on a promise of enhanced data security and customer experience.
IDC's latest worldwide spending guide for DX, published in January 2016, shows that the market will grow to more than £1.5 trillion by 2019, at a compound annual growth rate (CAGR) of 16.8% for 2014-2019.
Mobile and cloud have been the technological driving forces enabling DX. Making it possible for companies to meet the evolving demands of customers in both the private and public sector, who want their brand experience to be instant and allow them to move seamlessly between devices and channels. Companies are constantly looking for new ways to improve this experience, be more productive, and ultimately more competitive.
There is no single definition of DX, but in the same report, IDC defines it as:
"The continuous process by which enterprises adapt to or drive disruptive changes in their customers and markets (external ecosystem) by leveraging digital competencies to innovate new business models, products and services that seamlessly blend digital and physical, and business and customer experiences while improving operational efficiencies and organisational performance."
Common to the most popular definitions of DX is the idea that it has to be an iterative process that embraces new technologies to create the desired experiential and performance improvements. Fundamentally, this means a seismic shift has to take place in the way that companies approach technology projects, and how closely integrated the IT department and its partners have to be in the wider business.
Many companies are already on this journey, but as more customer interactions become digital, relying on new services, mobile devices and applications to deliver that enhanced customer experience, means the approach to data security must also be enhanced. The attack surface and vectors are constantly increasing, making the job of security much harder - something you can read more about in my post here. This is an area of digital transformation where the cloud can play a life-saving role through a data-driven approach to data security.
Akamai's approach means we are constantly monitoring the web's ever changing threat landscape. In turn, by applying big data analytics to the information we gather, we can protect customers from the largest and most sophisticated web attacks, many times before the attack even starts, safeguarding websites and other Internet-facing applications from the risks of downtime and data theft.
Built on the Akamai Intelligent Platform™, Akamai Cloud Security Solutions provide the scale to stop the largest Distributed Denial-of-Service (DDoS) and web application attacks without reducing performance, as well as delivering intelligence into the latest threats and the expertise to adapt to shifting tactics and attack vectors.
Dominic Trott, IDC Research Manager, has written a great paper outlining some of today's key security threats and challenges and how an effective data-driven security strategy can help mitigate the risks of downtime, data-theft and brand damage. You can download the paper and see an accompanying video here.