Today, delivering a consistent and compelling consumer experience is the cornerstone of every online strategy for brands and retailers. It is driving all manner of innovations including advanced personalisation, new payment methods, and mobile optimisation, with the aim to provide the best possible connection for their device, regardless of connection type and speed.
At the same time, retailers are facing increased challenges to drive revenue by reducing costs and expanding internationally, without impacting brand loyalty. So while trying to achieve all of these, how can they ensure the best mobile and desktop site performance for all online visitors, regardless of location and the device they are using to access a site? How do they minimise abandonment rates while increasing conversion?
In this short video, Glen Richardson, CMO at Fruugo, a global online shopping marketplace, talks about some of these challenges and the importance of finding a technology partner that could scale to meet all these needs, including expansion into 30 countries without building additional content delivery infrastructure.
It was important for Fruugo to be able to prove the ROI from this technology investment and to qualify how faster page load times impact sales. Following a fast implementation of the Akamai Web Performance solution, Fruugo's page load speeds improved instantly, resulting in a 5% increase in conversion rates, reduced abandonment and improved customer satisfaction.
Do take a look at the video if you are facing any of these challenges, and see Glen talk about how Akamai is helping Fruugo deliver consistent performance and improved user experience for their customers across the globe.