Akamai Diversity

The Akamai Blog

Lelah Manz

Lelah Manz

November 25, 2011 10:43 PM

Reasons to be Bullish? Thanksgiving Traffic Explode ...

As my colleague Mithu just said to me, "don't jinx it!"  Given it's still early in the weekend, I'm trying my very best to keep my enthusiasm in check.  However the traffic levels we saw over the past 48 hours - and anecdotal data from our Holiday Tiger Team - have me feeling very bullish about our retail customers' success this holiday weekend.Here's a rundown of the most interesting data

Lelah Manz

Lelah Manz

November 24, 2011 7:51 AM

The Calm Before the Storm (Part 3 of 'Live on the Fr ...

It's suddenly gone quiet here at Akamai.  The phone is ringing less.  Emails have slowed to a crawl.   While our Net Usage Index for Retail as of yesterday is showing retail traffic hitting new peaks - we are now trending 40% above traffic levels this time last year globally and 50% in North America - the true scaling test for retailers will begin this afternoon.  Our months of preparation are

Lelah Manz

Lelah Manz

November 23, 2011 9:52 AM

The Holiday Conversion Index - which shopping days d ...

Many of the analysts and data providers offering insight into the trends of the online holiday shopping season focus on the peak days for revenue.  While an important metric from a retailer's perspective, it doesn't paint the full picture of how shoppers are using the Internet to drive their entire shopping experience. The Conversion IndexUsing Akamai's Net Usage Index for Retail we are able to identify some interesting behaviors around

Lelah Manz

Lelah Manz

November 22, 2011 7:10 AM

Live on the Front Lines of the Holiday Shopping Seas ...

For dozens of us at Akamai, and hundreds of our retail customers, we formally begin the biggest online shopping season of the year on Thanksgiving Day.  We have team members around the world who have been working closely with our retail customers for much of the year to ensure a rich and engaging, always available, and consistently performing site this season.  It's an exciting time as we see the fruits