Akamai Diversity

The Akamai Blog

Lelah Manz

Lelah Manz

March 5, 2012 5:11 PM

Confronting the Challenges & Opportunities of YouCom ...

At eTail last week, one dominant theme continued to challenge retailers and vendors alike: how to create rich, engaging and consistent experiences across all customer touchpoints.  And how to ensure those experiences flip the focus to the customer, versus products, brands or channels.We are truly in the era of YouCommerce and the new shopping experience must be where the shopper is, and with the full context of what they've told

Lelah Manz

Lelah Manz

February 27, 2012 10:36 PM

eTail 2012: Challenges of the Hyperconnected Shopper

As I fly into Palm Springs for my fourth trip to eTail West, I am growing more excited about the week ahead. I'm thrilled to be meeting up with the best of the Akamai team's Internet and industry experts - from Marilee Rhodes in California to Laurie Findeisen in New York - and the agenda is packed with great speakers and content. We're also launching two new products: Mobile Accelerator

Lelah Manz

Lelah Manz

December 21, 2011 1:05 PM

Free Shipping Day Culminates Week of Flat Traffic Gr ...

The Holiday Season kicked off with very strong indications of growth.  The Akamai Retail Usage Index peaked on Thanksgiving Day (as illustrated in our newly released Holiday Shopping infographic), with retail traffic up 70% year over year, and overall page view volume throughout the Thanksgiving shopping weekend up 33% overall.  Revenue growth for those same periods was also strong - with growth reported in the mid-twenties for Black Friday and

Lelah Manz

Lelah Manz

November 30, 2011 4:39 PM

A Holiday Reminder that eCommerce Drives more than O ...

Traffic Patterns Underscore the Emergence of the OmniChannel ShopperI haven't held a single conversation with a retailer in the last year that hasn't touched in some way on the subject of OmniChannel (or MultiChannel, or AgileCommerce ...)  We now understand that shoppers do not singularly interact with your website, or with your store, or with your brand page on Facebook, or with your mobile app.  The journey of a customer

Lelah Manz

Lelah Manz

November 29, 2011 1:45 PM

Cyber Monday Traffic Grows 28% Despite Late Day Wani ...

Cyber Monday wraps up just behind Black Friday and ThanksgivingAnd that's a wrap for Cyber Monday.  As predicted, we peaked just before 9:00 PM EST with both the east coast and west coast online in the evening, and 28% year over year growth.  However we failed to predict that Thanksgiving would still hold the highest peak traffic rate of the weekend at 1.9M pv/min, Black Friday would drive more traffic

Lelah Manz

Lelah Manz

November 28, 2011 8:29 PM

Validation that Social is Driving Commerce

Much has been made this year about the rise of Social Commerce.  Retailers have seized upon the opportunity to tap into the social network "amplification" effect, to capitalize on the viral word of mouth potential.   This holiday season the social marketing activity has taken on a fever pitch, with the majority of retailers publicizing their holiday deals, and in some cases offering social-only offers, through Facebook and Twitter.  This begs

Lelah Manz

Lelah Manz

November 28, 2011 1:17 PM

Cyber Monday trending 43% higher than 2010

Akamai's Net Usage Index for Retail shows the strong holiday shopping traffic trend continues, with Cyber Monday trending 43% above 2010, and 109% above the 8 week average as of noon ET.  Although higher than 2010, it has yet not reached Black Friday levels.  At noon on Black Friday shoppers had already viewed 45.8 billion page views, versus 41 billion so far today.  While Black Friday peaked in the morning

Lelah Manz

Lelah Manz

November 26, 2011 11:05 AM

Couch Commerce Takes a Cut at Midnight Doorbusters ( ...

Lots to talk about this morning, with the online trends emerging from Black Friday, and Saturday starting off very strong.  This post is long as a result but will cover some interesting data:•    Black Friday traffic growth over 2010•    The Black Friday surge of late night online shoppers•    Saturday growth trends so far•    A comment on web site availability issuesBlack Friday Traffic up 30%While nowhere near as explosive as Thanksgiving

Lelah Manz

Lelah Manz

November 25, 2011 10:43 PM

Reasons to be Bullish? Thanksgiving Traffic Explode ...

As my colleague Mithu just said to me, "don't jinx it!"  Given it's still early in the weekend, I'm trying my very best to keep my enthusiasm in check.  However the traffic levels we saw over the past 48 hours - and anecdotal data from our Holiday Tiger Team - have me feeling very bullish about our retail customers' success this holiday weekend.Here's a rundown of the most interesting data