Akamai Diversity

The Akamai Blog

Akamai

Akamai

December 6, 2012 7:35 AM

November Online Shopping Trends

There are so many numbers and figures circulating since the key online shopping day: Thanksgiving, Black Friday, and Cyber Monday.  But what exactly is the data telling us?   Online Shopping Trends: when consumers come online to begin shopping for the holiday season, including key dates other than those during Thanksgiving weekend.  Shopping Habits: whether the online consumers are coming online to browse, research or make a purchase or as

Lelah Manz

Lelah Manz

December 4, 2012 12:19 PM

Is Cyber Monday in the UK a Big Deal?

Monday marked Cyber Monday in the UK; a day projected to be the largest online shopping day pre-Christmas, and second only to Boxing Day in all of 2012.  Visa projected up to 6.8 million transactions on retail sites yesterday, spending up to 465 million GBP.  That figure puts online sales up 21 per cent on the equivalent day last year.  Experian projected the UK will make 115 million visits to

Lelah Manz

Lelah Manz

November 29, 2012 10:00 AM

What's that Spike? How the Best Retailers Load Test ...

Now that Cyber Monday has passed, we've left the most daunting of the 2012 traffic peaks behind us.  US retailers were largely stable and available this year, with few catastrophic site failures.  In general, retailers are much more mature with their readiness planning, starting earlier, and conducting load tests and simulations right before peak.   For those of you tracking our Net Retail Traffic Index this past weekend, you may have

Akamai

Akamai

November 27, 2012 12:14 PM

Cyber Monday 9PM Purchasing Peak 104% Above Black Fr ...

Reaching a unique cookie conversion rate of 5.1% at the 11PM hour Morning show broadcasts reported on the hottest Cyber Monday deals at the 9AM EST hour along with many online publications doing the same yesterday morning. But most online consumers didn't need any encouragement to get shopping - most continued with their clicking exercises right through the morning commute.  Early browsing behaviors mirrored those of Black Friday quite closely. 

Akamai

Akamai

November 27, 2012 11:55 AM

Cyber Monday Purchasing Activity beat Black Friday b ...

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Lelah Manz

Lelah Manz

November 26, 2012 11:07 PM

Cyber Monday Breaks New Traffic Records

Before we call it a night after a long but exciting day watching the Retail Net Usage Index, I owe you the final details.  Cyber Monday traffic first began to climb early this morning, at 6:00 AM ET, and steadily grew to an early record peak at 11:00 AM.  Traffic held steady at these levels until about 2:00 PM - a much stronger midday than in previous years.  Then shoppers turned

Akamai

Akamai

November 26, 2012 3:19 PM

Cyber Monday Purchase Behavior Projections

ComScore expects Cyber Monday sales to be up 20% from 2011.  They predict consumers to spend upwards of $1.5 billion today, the Monday following Black Friday & the Thanksgiving holiday.  But what trends can we identify in online consumers' behavior leading up to Cyber Monday in the ADS Data Platform? Before we dive into 2012 Cyber predictions, let's review the days leading up to Black Friday, a predominantly off-line shopping

Lelah Manz

Lelah Manz

November 26, 2012 11:03 AM

Cyber Monday Set to Be Biggest Test Yet

While Cyber Monday typically drives the most revenue during the holiday weekend, in 2011 it fell short in driving either the most traffic, or the highest traffic peaks. Thanksgiving and Black Friday took those honors.  This is somewhat expected; Black Friday and Thanksgiving are historically marketed as offline shopping days and therefore traffic on those days is in some part an indicator of offline purchase research.  However Cyber Monday is

Lelah Manz

Lelah Manz

November 24, 2012 4:19 PM

Huge Traffic Volumes on Black Friday

It was a strong Black Friday online by all accounts. IBM is reporting that sales on the day grew nearly 20% over last year. Black Friday also drove huge volumes of traffic, averaging over 6.3 million page views from 10AM Eastern through to the end of the night. As expected, peak traffic levels hit at approximately 11am ET, but there was no lull in the high volumes of traffic