Akamai Diversity
Home > Retail & Commerce

Recently in Retail & Commerce Category

The KPI You're Not Measuring But Should Be

As we head into the holiday season, retailers have begun preparing their organization and technology for the surge in online and offline traffic. New hires, new technologies and new procedures are being implemented to ensure a smooth, successful selling period. Success won't only be measured by revenue, though that is the primary figure, but also by traffic, conversion rates, average order value, and numerous data points around customer loyalty (how many repeat visitors, buyers, how much (more) did they buy, etc.)

The calendar may read September but for the retail industry, it's time to start preparing for holiday season, as traffic volumes to their websites and apps will start to increase. While increase in traffic volumes can certainly correlate to positive impact in sales, surges in activity can also result in downtime, if retailers are not ready for it.


With the continued growth in online commerce, one of the best ways to anticipate and prepare for the coming holiday season is to look back on what happened in 2014. A recent report from NRF captured data from 2014 holiday activities in North America. At a high level, the report found that consumers are more confident in the economy - leading to a likely increase in spending.

"...Confidence is on the rise -- 49.7% are confident or very confident in the economy, up from 42.2% last year -- and average gas prices are the lowest they've been in six years." 2015 Retail Holiday Planning Playbook, July 2015, National Retail Federation and Prosper Insights & Analytics.


It's summertime!  While most people are relaxing at the beach or enjoying a BBQ, here at Akamai we've already shifted sights towards the winter to provide relief for retailers by ensuring they have fast, reliable and secure e-commerce sites in time for the holidays.  The holiday season, after all, is just around the corner.  Here are four key ways we are helping retailers convert more shoppers into buyers while also securing their web experiences:


(1)  Make the experience fast

Last year, for the first time, Akamai saw more than 50% of holiday traffic from mobile devices during certain periods of the day.  This trend will undoubtedly continue as shoppers embrace multi-channel experiences while accessing content from different devices at different times of the day.  Akamai's Real User Monitoring (RUM) provides retailers with a detailed understanding of the actual page load time visitors experience across the myriad of devices and networks.  Akamai Ion provides the fastest acceleration for content accessed on all types of devices and networks including the unique challenges of responsive web design, congested cellular networks and those pesky API calls which slow down the mobile app experience.


Akamai's 8th Annual Customer Conference is approaching quickly and we have some great industry speakers joining us to share how they are overcoming some of the toughest challenges in Commerce. 

Speakers from Norwegian Cruise Lines, Crocs, Mary Kay and Guitar Center, among many others will share ideas, best practices and tactics to improve customer experience and increase key performance metrics as we address key trends shaping the industry.

Future Stores Follow Up Part 2

Late last month I attended the Future Stores 2015 conference in Seattle. If you haven't heard of Future Stores before, here's some brief background: it's held by Worldwide Business Research and brings together retail, omni-channel, customer web experience, and IT execs to focus on in-store innovation and how to bridge the digital and physical retail environments. As Chief Strategist of Commerce at Akamai, I was excited to learn how future-thinking stores are innovating and better understand how Akamai fits into the picture. This is the second follow post that I'm doing to recap some of the highlights I heard at the conference. My first post highlighted how Macy's Go was personalizing and streamlining the omnichannel shopping experience.

Black Friday and Cyber Monday RUM Insights - Part II

Performance across different device types

In Part 1 of this blog post we looked at traffic trends and performance on individual devices. When we compare performance across devices we see another interesting result. This is a large data set and it is made up of different pages from different websites so there is a large element of noise here, however all device types contain a substantial sample size and the randomness of the data is shared across each parameter.

Best Practices Coming Out of the Winter Shopping Season

The 2014/2015 holiday and winter shopping season has come to a close. Now, it's time for retailers to optimise and prepare for next year's certain growth in eCommerce and mCommerce activity. With the major holidays out of the way, retailers can now reflect what did and didn't work and what they can do to improve sales performance for the year ahead.

Black Friday and Cyber Monday RUM Insights - Part I

At Akamai, we see A LOT of traffic through our platform and when our customers get busy, we get busy! With the introduction of our free Real User Monitoring (or "RUM") tool, our customers get insight into their end-users' actual experiences across all kinds of connectivity situations. We have published a report around US shopping trends already to analyse user behaviour by device used during the busy retail period and especially Black Friday and Cyber Monday.

Can the Bitcoin World Adapt to the Regulatory World?

In July the New York Department of Financial Services (DFS) proposed comprehensive regulations for virtual currencies including Bitcoin.  Under this 40 page proposal, DFS would issue BitLicenses to companies that meet certain criteria.   Although BitLicenses would not be required for most merchants or consumers, for most others, a BitLicense will be required for any virtual currency business activity. 

How will these regulations impact the Bitcoin industry, and can the industry adapt to these new requirements?

Let's take a look at the major elements of the regulation.

1 2 3 4 5 6 7 8