Akamai Diversity

The Akamai Blog

Akamai

Akamai

October 30, 2015 10:00 AM

Will your customer experience deliver this holiday s ...

With the holiday season quickly approaching, retailers are thinking through every element of their company's eCommerce plans to significantly boost sales during the busiest shopping time of the year. One of the biggest drivers of online retail sales is user experience, so retailers should place increased emphasis on bolstering the following customer touchpoints during the holiday rush to ensure positive brand interactions that convert browsing into sales:

Seva Vagodny

Seva Vagodny

October 27, 2015 1:30 PM

Ensuring high availability during unexpected holiday ...

Consumers shop on the web for its convenience, savings and efficiency. Expectations continue to rise on retailers to deliver exceptional experiences anytime, anywhere, on any device.Akamai Technologies - 2014 Consumer Web Performance Expectations Survey revealed that 30 percent of users expect pages to load in one second or less and 49 percent expect pages to load in two seconds or less. When expectations are not met, nearly 48 percent will

Akamai

Akamai

October 9, 2015 10:30 AM

Back to school is over, how long until you start you ...

It seems like holiday promotions have already started for many retailers and the promotion timetables are even earlier than last year. On a recent trip through my local big box retailer I noticed that Christmas decorations are already out, just one aisle down from the Halloween decorations.

Akamai

Akamai

October 6, 2015 10:00 AM

The KPI You're Not Measuring But Should Be

As we head into the holiday season, retailers have begun preparing their organization and technology for the surge in online and offline traffic. New hires, new technologies and new procedures are being implemented to ensure a smooth, successful selling period. Success won't only be measured by revenue, though that is the primary figure, but also by traffic, conversion rates, average order value, and numerous data points around customer loyalty (how

Chirag Kalra

Chirag Kalra

September 30, 2015 10:00 AM

#HolidayReadiness: 100 days to #HolidayShopping2015, ...

The calendar may read September but for the retail industry, it's time to start preparing for holiday season, as traffic volumes to their websites and apps will start to increase. While increase in traffic volumes can certainly correlate to positive impact in sales, surges in activity can also result in downtime, if retailers are not ready for it.

Akamai

Akamai

September 8, 2015 9:54 AM

What should you expect this holiday season? #Holiday ...

With the continued growth in online commerce, one of the best ways to anticipate and prepare for the coming holiday season is to look back on what happened in 2014. A recent report from NRF captured data from 2014 holiday activities in North America. At a high level, the report found that consumers are more confident in the economy - leading to a likely increase in spending. "...Confidence is

Akamai

Akamai

August 25, 2015 3:00 PM

Summertime and the Living is Not So Easy - Holiday R ...

It's summertime! While most people are relaxing at the beach or enjoying a BBQ, here at Akamai we've already shifted sights towards the winter to provide relief for retailers by ensuring they have fast, reliable and secure e-commerce sites in time for the holidays. The holiday season, after all, is just around the corner. Here are four key ways we are helping retailers convert more shoppers into buyers while

Akamai

Akamai

August 18, 2015 2:15 PM

Optimize and Protect Your Customer Experience at #Ak ...

Akamai's 8th Annual Customer Conference is approaching quickly and we have some great industry speakers joining us to share how they are overcoming some of the toughest challenges in Commerce. Speakers from Norwegian Cruise Lines, Crocs, Mary Kay and Guitar Center, among many others will share ideas, best practices and tactics to improve customer experience and increase key performance metrics as we address key trends shaping the industry.

Akamai

Akamai

August 3, 2015 9:01 AM

Future Stores Follow Up Part 2

Late last month I attended the Future Stores 2015 conference in Seattle. If you haven't heard of Future Stores before, here's some brief background: it's held by Worldwide Business Research and brings together retail, omni-channel, customer web experience, and IT execs to focus on in-store innovation and how to bridge the digital and physical retail environments. As Chief Strategist of Commerce at Akamai, I was excited to learn how