Akamai Diversity

The Akamai Blog

Susan McReynolds

Susan McReynolds

October 13, 2020 5:00 PM

Balancing Protection with Performance to Double Down ...

Combating DDoS attacks with the highest quality of mitigation means having the right platform, processes, and people in place. At Akamai, we're recognized as a leader for DDoS mitigation solutions based on our Edge DNS, CDN edge-scrubbing, and cloud-scrubbing platforms that are designed to keep your internet-facing assets, services, and critical infrastructure protected.

Simon Hearne

Simon Hearne

October 12, 2020 5:00 PM

Timers, Metrics, and Dimensions: What's New in mPuls ...

The October 2020 release marks the culmination of a large number of updates to mPulse, Akamai's real user monitoring (RUM) solution:

Gregory Griffiths

Gregory Griffiths

October 11, 2020 5:00 PM

EdgeWorkers Use Story: Creating high-performing, ind ...

As campaigns and digital experiences become more individualized, they can create a challenge for delivering content to consumers at the highest velocity. Having each paid search, social media, and email marketing campaign add unique query string parameters to requests is critical for tracking the ROI of a company's marketing spend. This pursuit of granular user data can place a stubborn limit on the ability of B2C companies to maximize the

Ashitha Bhanu

Ashitha Bhanu

August 20, 2020 8:22 AM

The Changing Face of Loyalty Programs Amid and Post- ...

COVID-19 has undoubtedly prompted the Hospitality and Travel industry into a new era of customer loyalty. Currently, "shelter in place" or similar nonessential travel bans are instituted by many countries and companies across the world. Once travel restrictions are lifted, there will be a transition period where travel will be limited or less available until the virus is fully contained. Thus, the disruption to both leisure and business travel is

Tara Bartley

Tara Bartley

August 18, 2020 2:12 PM

As the 2020 Holiday Season Approaches, Optimized Dig ...

This article originally appeared in Digital Commerce 360. The most effective digital retail will happen in step with everyday life. Retailers must invest in tools and infrastructure needed to balance consumer expectations with regulatory responsibilities -- and focus on serving customers.

Tara Bartley

Tara Bartley

August 6, 2020 4:10 PM

Back-to-School Shopping in 2020?

When I was a kid, back-to-school shopping was a really big deal. My mom and I would head out to the local T.J. Maxx and spend hours hunting for bargains on clothes, a backpack, a lunch box, and other "necessary" school supplies. We always hit the Friendly's next door after our shopping excursion, and the trip home consisted of me ripping off the price tags on my pricier treats (Esprit!)

Tara Bartley

Tara Bartley

January 23, 2020 4:00 PM

Online Holiday Shopping followed the Hot Topics of 2 ...

Here's what I learned this past holiday season: I'm not alone shopping on my mobile device on Christmas Day and Boxing Day. And while Hollywood actors may take the holidays off, threat actors certainly do not. Let's have a look at some of the numbers. Akamai has a lot of data, but let's look at some of the most interesting tidbits.

Tara Bartley

Tara Bartley

December 4, 2019 9:30 AM

Black Friday Stays Mobile

If you're anything like me, you have no interest in physically entering a store the day after Thanksgiving. I do, however, love to shop online in the comfort of my home. While many people start their holiday shopping on Black Friday, I go to my favorite online retailers a day or two early, add what I want to my shopping cart, and then wait for the 20% off discount to

Vaishali Sangtani

Vaishali Sangtani

December 17, 2018 8:13 AM

The Market of Billions -- Are You Prepared For The P ...

Yes, we truly are the market of billions! I love Graham D. Brown's distinctive representation of this massive business opportunity in South Asia in his Asia Matters report.