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Mobile is a key part of the shopping journey, both online and offline. 55 percent of Chinese consumers rate the smart phone as the most important device in making a purchase decision compared to only one-third of consumers in the US and UK. Mobile devices are also becoming the go to device for Internet access across Asia Pacific. According to an eMarketer survey, 90 percent of respondents said they accessed
Rapidly changing technology is disrupting the way retailers and consumers interact with each other and creating avenues of interaction that were not even possible a few years ago. However, this pace of change and the pure volume of available solutions can be overwhelming and make it difficult for retailers to prioritize solutions that can really help them move the needle.
"Judging by the current explosive growth of images on the Internet, a picture may be worth much more than a thousand words," wrote Jason Miller, our Chief Strategist of Commerce, in his recent article - Is A Picture Really Worth A Thousand Words - published in Innovative Retail Technologies.
Jason Miller, our chief strategist of Commerce, was recently published in Retail TouchPoints magazine. In his article, How to Better Understand the Bot Ecosystem, Jason talks about the different ways to distinguish between good bots and bad bots and how the distinctions change across applications and environments.
While the tactile nature of in-store shopping is nice, what is often missing from the in-store experience is the personalization available online. Jason Miller, our chief strategist of Commerce, has recently published an article - Why the In-Store Experience Still Matters - on Apparel Magazine to discuss how retailers are finding new ways to personalize the in-store shopping experience.
I love eTail West - and not just because I get to stay in warmer climates (sorry, New England folks!), but because eTail West is a meeting of the savviest minds in the retail space. Not only am I excited about the upcoming show, but also about some of our own recent retail announcements that align with the type of innovation showcased throughout the conference.
With an increase of awareness and interest in Bots' impact - both good and bad - on retail, travel and hospitality companies, Akamai wanted to leverage its global view of the Internet to see what changes occurred for Bot traffic during the recent holiday shopping days for North American retailers.
The 2015 holiday shopping period lifted off with a bang, setting revenue records for the Thanksgiving weekend and indicating strong revenue trends for the holiday season. Data from Akamai Retail Net Usage Index, a tool which monitors the company's retail customers' real-time website traffic in page views per minute, supported this trend, as the average page views per minute over the five-days was nearly 70 percent above the baseline. In
Two weeks ago key players in the travel industry gathered from around the world to discover, debate and capitalize on the latest trends and opportunities in travel at the PhocusWright Conference in Fort Lauderdale. One of the hottest topics on the agenda was how to improve the travelers' experience from booking to actually traveling - and how important mobile is to that process. While mobile devices generate 25 percent of