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While the tactile nature of in-store shopping is nice, what is often missing from the in-store experience is the personalization available online. Jason Miller, our chief strategist of Commerce, has recently published an article - Why the In-Store Experience Still Matters - on Apparel Magazine to discuss how retailers are finding new ways to personalize the in-store shopping experience.
I love eTail West - and not just because I get to stay in warmer climates (sorry, New England folks!), but because eTail West is a meeting of the savviest minds in the retail space. Not only am I excited about the upcoming show, but also about some of our own recent retail announcements that align with the type of innovation showcased throughout the conference.
With an increase of awareness and interest in Bots' impact - both good and bad - on retail, travel and hospitality companies, Akamai wanted to leverage its global view of the Internet to see what changes occurred for Bot traffic during the recent holiday shopping days for North American retailers.
The 2015 holiday shopping period lifted off with a bang, setting revenue records for the Thanksgiving weekend and indicating strong revenue trends for the holiday season. Data from Akamai Retail Net Usage Index, a tool which monitors the company's retail customers' real-time website traffic in page views per minute, supported this trend, as the average page views per minute over the five-days was nearly 70 percent above the baseline. In
Two weeks ago key players in the travel industry gathered from around the world to discover, debate and capitalize on the latest trends and opportunities in travel at the PhocusWright Conference in Fort Lauderdale. One of the hottest topics on the agenda was how to improve the travelers' experience from booking to actually traveling - and how important mobile is to that process. While mobile devices generate 25 percent of
We're gearing up for some of the busiest days of the holiday season and that means we're starting to make some predictions around consumer shopping behavior and what retailers can expect to see this year. Last year around this same time, we saw an early start to the shopping season, evidenced by an uptick in activity starting as early as Nov. 2. The latest American Express Spending & Saving Tracker supports
Being truly 'ready' for the holidays means different things to different people and organizations. For consumers, it is getting your house decorated, shopping done and enjoying time with both family and friends. For online retailers, it is finalizing deals, ensuring your website can handle the substantial increase in inbound traffic and of course, the elephant in the metaphorical room, web security and its importance in maintaining a positive brand reputation.
"The threat posed by distributed DoS [DDoS] and web application attacks continues to grow each quarter," said John Summers, vice president for Akamai's cloud security business sector. Malicious actors are continually changing the game by switching tactics, seeking out new vulnerabilities and even bringing back old techniques that were considered outdated.The traffic on the Internet increased during the 2014 holiday season, so did the number of all types of attack
It's never too early to prepare when you're a retailer gearing up for the holiday rush, especially with the continued growth in online commerce. Now is usually the time that shoppers begin making their shopping plans, and even start to make purchases. To help prepare, we've pulled together three essential elements for providing an exceptional customer experience during the holidays, and ultimately converting shoppers into buyers!