Akamai Diversity

The Akamai Blog

Helen Yang

Helen Yang

June 3, 2016 8:54 AM

Why the In-Store Experience Still Matters

While the tactile nature of in-store shopping is nice, what is often missing from the in-store experience is the personalization available online. Jason Miller, our chief strategist of Commerce, has recently published an article - Why the In-Store Experience Still Matters - on Apparel Magazine to discuss how retailers are finding new ways to personalize the in-store shopping experience.

Akamai

Akamai

February 23, 2016 9:30 AM

eTail West Preview - 2016

I love eTail West - and not just because I get to stay in warmer climates (sorry, New England folks!), but because eTail West is a meeting of the savviest minds in the retail space. Not only am I excited about the upcoming show, but also about some of our own recent retail announcements that align with the type of innovation showcased throughout the conference.

Akamai

Akamai

January 5, 2016 1:14 PM

What was the Bot story over the Thanksgiving holiday ...

With an increase of awareness and interest in Bots' impact - both good and bad - on retail, travel and hospitality companies, Akamai wanted to leverage its global view of the Internet to see what changes occurred for Bot traffic during the recent holiday shopping days for North American retailers.

Akamai

Akamai

December 18, 2015 1:13 PM

2015 Black Friday traffic spikes 109 percent over av ...

The 2015 holiday shopping period lifted off with a bang, setting revenue records for the Thanksgiving weekend and indicating strong revenue trends for the holiday season. Data from Akamai Retail Net Usage Index, a tool which monitors the company's retail customers' real-time website traffic in page views per minute, supported this trend, as the average page views per minute over the five-days was nearly 70 percent above the baseline. In

Akamai

Akamai

December 17, 2015 1:13 PM

The Travel Challenge - Enabling The User Experience

Two weeks ago key players in the travel industry gathered from around the world to discover, debate and capitalize on the latest trends and opportunities in travel at the PhocusWright Conference in Fort Lauderdale. One of the hottest topics on the agenda was how to improve the travelers' experience from booking to actually traveling - and how important mobile is to that process. While mobile devices generate 25 percent of

Akamai

Akamai

November 24, 2015 11:05 AM

2015 Holiday Shopping Predictions for Retailers

We're gearing up for some of the busiest days of the holiday season and that means we're starting to make some predictions around consumer shopping behavior and what retailers can expect to see this year. Last year around this same time, we saw an early start to the shopping season, evidenced by an uptick in activity starting as early as Nov. 2. The latest American Express Spending & Saving Tracker supports

Akamai

Akamai

November 20, 2015 11:30 AM

Web security and #HolidayReadiness: Prepare for the ...

Being truly 'ready' for the holidays means different things to different people and organizations. For consumers, it is getting your house decorated, shopping done and enjoying time with both family and friends. For online retailers, it is finalizing deals, ensuring your website can handle the substantial increase in inbound traffic and of course, the elephant in the metaphorical room, web security and its importance in maintaining a positive brand reputation.

Viktoriya Reyzelman

Viktoriya Reyzelman

November 18, 2015 11:30 AM

Protect Your Site From Hacking and Fraud During the ...

"The threat posed by distributed DoS [DDoS] and web application attacks continues to grow each quarter," said John Summers, vice president for Akamai's cloud security business sector. Malicious actors are continually changing the game by switching tactics, seeking out new vulnerabilities and even bringing back old techniques that were considered outdated.The traffic on the Internet increased during the 2014 holiday season, so did the number of all types of attack

Akamai

Akamai

November 4, 2015 11:00 AM

The Holiday Readiness Countdown

It's never too early to prepare when you're a retailer gearing up for the holiday rush, especially with the continued growth in online commerce. Now is usually the time that shoppers begin making their shopping plans, and even start to make purchases. To help prepare, we've pulled together three essential elements for providing an exceptional customer experience during the holidays, and ultimately converting shoppers into buyers!