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Executive Summary In 2018, Akamai reported for the first time that shoppers used mobile devices more than desktops for all the major peak traffic events we measured. Interestingly, they often don't complete their purchase on a mobile device. If the most recently concluded back-to-school shopping period and Amazon Prime Day are any indicator, the trend is here to stay and likely to increase into the holiday shopping season.
Peak shopping season is just around the corner. Is your website prepared? Some websites slow down, and others simply crash, driving users (and revenue) away. Your website needs to accommodate a multitude of devices that will be accessing it, along with the potential for malicious attacks such as Bots and DDoS.
Last year during holidays, US online sales surpassed $122 billion. This represented a 12 percent increase over the previous year. But beyond the overall growth, what's more interesting is that sales at physical stores dropped by 10 percent, the result of ongoing consumer comfort with and adoption of e-commerce buying behavior. Given the performance of holidays so far this year, it seems clear that this trend will continue in 2017.
"Offering rich, interactive images has emerged as a critical component to any website or web app visitor engagement strategy -- and with good reason," wrote Parag Pathak, our Senior Product Marketing Manager, in his recent published article - Let's get visual: best practices for digital image management - in EContent Magazine.
It's summer, which means it's time for hitting the beach, enjoying outdoor barbeques with friends and family, going for hiking, biking, kayaking and savoring cold craft beers. But for savvy retailers like you, summer is the ideal time to start getting your apps, websites and infrastructures ready for the holidays.
With the Black Friday, Cyber Monday holiday weekend upon us, retailers in the U.S. and abroad are preparing for another peak period for customer acquisition and commerce revenues. In 2016, the U.S. eCommerce market is the second largest globally and is expected to reach a total of $482 billion by 2018. China is still the global leader with its B2C eCommerce market accounting for 38% of worldwide turnover; this Singles'
Mobile is a key part of the shopping journey, both online and offline. 55 percent of Chinese consumers rate the smart phone as the most important device in making a purchase decision compared to only one-third of consumers in the US and UK. Mobile devices are also becoming the go to device for Internet access across Asia Pacific. According to an eMarketer survey, 90 percent of respondents said they accessed
Rapidly changing technology is disrupting the way retailers and consumers interact with each other and creating avenues of interaction that were not even possible a few years ago. However, this pace of change and the pure volume of available solutions can be overwhelming and make it difficult for retailers to prioritize solutions that can really help them move the needle.
"Judging by the current explosive growth of images on the Internet, a picture may be worth much more than a thousand words," wrote Jason Miller, our Chief Strategist of Commerce, in his recent article - Is A Picture Really Worth A Thousand Words - published in Innovative Retail Technologies.