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Here's what I learned this past holiday season: I'm not alone shopping on my mobile device on Christmas Day and Boxing Day. And while Hollywood actors may take the holidays off, threat actors certainly do not. Let's have a look at some of the numbers. Akamai has a lot of data, but let's look at some of the most interesting tidbits.
If you're anything like me, you have no interest in physically entering a store the day after Thanksgiving. I do, however, love to shop online in the comfort of my home. While many people start their holiday shopping on Black Friday, I go to my favorite online retailers a day or two early, add what I want to my shopping cart, and then wait for the 20% off discount to
Yes, we truly are the market of billions! I love Graham D. Brown's distinctive representation of this massive business opportunity in South Asia in his Asia Matters report.
Over the past few years we've seen a tremendous growth in mobile traffic on the web. Because of this many of the most successful websites have invested in optimizing the experience of users on whatever device they use and however they connect to the internet. With mobile traffic now exceeding desktop, serving a quality mobile experience is more important than ever. During the recent holiday weekend, I was wondering
Akamai predicted in September 2018 that mobile shopping would continue its growth this holiday shopping season. That prediction held true as we saw mobile devices increase their share of Black Friday online shopping traffic volume to 57.55%, with desktop traffic dropping to 35.91%. And for the first time in Akamai history Cyber Monday mobile shoppers surpassed desktop users, based on session traffic.
India's goal of reaching a $1 trillion digital economy by 2022 is said to be fuelled, in part, by the spurt in the growth of startups across the country. The number of Internet users in India is growing at an enormous rate with close to 500 million internet users today. Indians are at the forefront of driving the global digital revolution. The growth of startups in India makes the country
Diwali is the Hindu festival of lights, celebrated every autumn in October or November. According to Redseer Consulting, the sales volume during the festival usually accounts for about 35%-40% of the annual sales of e-commerce in India; for 2018 Redseer predicts $2.5 to $3 billion gross merchandise value, up from $1.5 billion in 2017 as the more than 460 million internet users make their holiday purchases.