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CCPA and Global Consumer Privacy Protection
Back in 2018 with the implementation of GDPR, global retailers with business in the EU faced great pressure to be compliant. This year, the California Consumer Privacy Act (CCPA), another tough and impactful data privacy regulation from the U.S., will come into play. Global retailers need to understand its implications and be better prepared this time.
Device Hopping Shoppers Drive Up Bounce Rates Leadin ...
Executive Summary In 2018, Akamai reported for the first time that shoppers used mobile devices more than desktops for all the major peak traffic events we measured. Interestingly, they often don't complete their purchase on a mobile device. If the most recently concluded back-to-school shopping period and Amazon Prime Day are any indicator, the trend is here to stay and likely to increase into the holiday shopping season.
Three tips to prepare for peak traffic
Peak shopping season is just around the corner. Is your website prepared? Some websites slow down, and others simply crash, driving users (and revenue) away. Your website needs to accommodate a multitude of devices that will be accessing it, along with the potential for malicious attacks such as Bots and DDoS.
What to expect for this year's Black Friday and Cybe ...
Last year during holidays, US online sales surpassed $122 billion. This represented a 12 percent increase over the previous year. But beyond the overall growth, what's more interesting is that sales at physical stores dropped by 10 percent, the result of ongoing consumer comfort with and adoption of e-commerce buying behavior. Given the performance of holidays so far this year, it seems clear that this trend will continue in 2017.
Let's Get Visual: Best Practices for Digital Image M ...
"Offering rich, interactive images has emerged as a critical component to any website or web app visitor engagement strategy -- and with good reason," wrote Parag Pathak, our Senior Product Marketing Manager, in his recent published article - Let's get visual: best practices for digital image management - in EContent Magazine.
Get Ready For The Holidays With Cloudlets
It's summer, which means it's time for hitting the beach, enjoying outdoor barbeques with friends and family, going for hiking, biking, kayaking and savoring cold craft beers. But for savvy retailers like you, summer is the ideal time to start getting your apps, websites and infrastructures ready for the holidays.
Convenient Mobile Commerce is the Key to Success thi ...
With the Black Friday, Cyber Monday holiday weekend upon us, retailers in the U.S. and abroad are preparing for another peak period for customer acquisition and commerce revenues. In 2016, the U.S. eCommerce market is the second largest globally and is expected to reach a total of $482 billion by 2018. China is still the global leader with its B2C eCommerce market accounting for 38% of worldwide turnover; this Singles'
How can retailers meet the rising expectations of mo ...
Mobile is a key part of the shopping journey, both online and offline. 55 percent of Chinese consumers rate the smart phone as the most important device in making a purchase decision compared to only one-third of consumers in the US and UK. Mobile devices are also becoming the go to device for Internet access across Asia Pacific. According to an eMarketer survey, 90 percent of respondents said they accessed
Using Technology to Solve Real Users' Struggles
Rapidly changing technology is disrupting the way retailers and consumers interact with each other and creating avenues of interaction that were not even possible a few years ago. However, this pace of change and the pure volume of available solutions can be overwhelming and make it difficult for retailers to prioritize solutions that can really help them move the needle.