I gave a keynote at a customer experience conference in New York City earlier this month. The title was "It Takes a Village: Creating a Customer-Centric Culture That Works," and it was about how people make a difference. We all know that research and studies will evolve and acronyms will change, but at the heart of all customer programs are the customer and the people who touch them. Recent opinion is moving towards understanding the customer experience through relationships and interactions. In this session, I talked about how a technical support group (our Customer Care) at Akamai moved along the path of understanding and communicating better with customers and changed the perception of what was important in those interactions!
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In this post, we'll explore the pros and cons of purging, and offer an alternative when appropriate.
The holiday shopping season is quickly approaching, which means that retailers will start seeing an uptick in traffic to their websites. While traffic increases certainly have the potential to positively impact the bottom line, surges in activity can also result in downtime, if you don't prepare. Why is this a problem? Even a minute of downtime can cost thousands - or hundreds of thousands - of dollars and can damage a company's brand for years to come. It can also jeopardize consumer and banking information.
To make sure you don't run into these problems, the Akamai Professional Services team has compiled a few tips to help you prepare for expected - and unexpected - spikes in holiday traffic.