Akamai Diversity

The Akamai Blog

Nelson Rodriguez

Nelson Rodriguez

July 14, 2016 1:12 PM

Speaking at Amazon Developer Day @ Casual Connect

There's no limit to the distance I will travel to loudly proclaim there's too much friction in the video game industry. This month, though, will be tame compared to some of my more recent global treks. I'll be on a panel at Amazon Developer Day during the Casual Connect conference in San Francisco. Akamai has a big team in SF dedicated to the games industry, which makes it feel a

Chris Nicholson

Chris Nicholson

June 14, 2016 12:25 PM

The Human Element of Our Ubisoft Case Study

For a couple of reasons, I'm pleased to share this video and case study showing how Ubisoft is working with Akamai to enhance their player experience and streamline game development. Have a look to learn how the publisher of hugely successful titles such as Assassin's Creed, Tom Clancy's Ghost Recon, Just Dance and many others is addressing rising customer expectations for fast downloads and gameplay, as well as mitigating the

Nelson Rodriguez

Nelson Rodriguez

June 8, 2016 12:42 PM

People just want to play

On my walk into the Akamai office this morning, I passed a small auto repair shop. It didn't spring up out of nowhere; it's been there all along. I just happened to notice it on today's commute because there was a team of two loading tires from a van into the shop. The task itself wasn't worth noticing, but the way they were performing it was.

Nelson Rodriguez

Nelson Rodriguez

June 2, 2016 12:36 PM

Game developers care about friction

Last week, I was standing in Singapore freezing. If you've ever been there, you'll know this sounds crazy, as the typical weather all year long is 88 degrees with 85% humidity. At this moment, I was standing at a small staircase ready to step on stage at Casual Connect Asia in the Hard Rock Hotel. Maybe in response to the weather, this room's air con was cranked up.

Nelson Rodriguez

Nelson Rodriguez

May 25, 2016 9:41 AM

The Virtual and the Real, a reflection on immersion ...

I recently spent a week in Moscow previewing some exciting indie games coming out of the CIS region (aka, The Commonwealth of Independent States, formed when the former Soviet Union remixed itself in the early 90s). I was struck right away by the concept of immersion, and all its layers.

Nelson Rodriguez

Nelson Rodriguez

May 19, 2016 12:17 PM

Your game friction problems are fixable

I've seen the thousand yard stare that gets triggered when you start talking to a game developer about all the obstacles standing in their way. Trying to get a player through your marketing, into the install, through the tutorial or first level, and past the first month of play can feel like a horrible escort quest; there seem to be a thousand monsters waiting to take your player away, and

Nelson Rodriguez

Nelson Rodriguez

May 11, 2016 9:10 AM

Akamai Gaming Moscow Style

If you happen to be passing near Moscow this week, I suggest two things: You have some blinis (because they're amazing) You come to our talk about game preorders at DevGAMM We're discussing the big impact that the entire games industry is going to feel from the shift in how players preorder and purchase games. The AAA studios are driving significant shifts in the preorder model, and it will impact

Nelson Rodriguez

Nelson Rodriguez

May 4, 2016 8:45 AM

I want to be where the people are (playing video gam ...

I've tended to be a bit of a cheap gamer (with appropriate shout outs to my idol and friend Cheapy D). More than looking for great deals on the latest games, I usually just buy LAST YEAR'S amazing games, at a steep discount. Digital distribution, at least on consoles, hasn't caught up to this trend, which means I've been stuck with piles of plastic discs in my house, as a

Nelson Rodriguez

Nelson Rodriguez

April 28, 2016 9:24 AM

Performance matters. A tale of video games

I'm the center of the universe. Aren't you? Most people who works on games have a self-centered view. The lead artist figures the player cares the most about character designs and expansive vistas. The composer knows that players are moved first and foremost by the swell of the opening music. The multiplayer designer is certain that players couldn't care less about campaigns, and only notice well-balanced PvP.