You've been dreading the conversation. You know there's no way out of it, given the timeline. Your execs have made it clear that the very large marketing spend is going to hit during the week when two of your engineers were planning to be on vacation.
You've got a brilliant team that has helped you stand up games and keep them working even when the fan excitement threatened to overwhelm your servers. This time, you know the plan is for a global launch, and in the back of your mind you're worried you've underbuilt. There's good reason for this - infrastructure isn't free, and there's no way you'd get the budget to build out to the best case scenario all over the world. This situation is one you've tried to plan for, until the marketing dates moved.