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If you turned on a new game console and/or downloaded video games over the holidays, you certainly weren't alone. New data from Akamai shows that game-related traffic delivered across our network was more than double the Q4 average on December 25, and up nearly 50% on December 26. During the same period, traffic for all other industries combined was relatively even compared to the rest of the quarter.
So, you're starting your own game studio. This is an incredible opportunity! You and your team get to start fresh and build the game of your dreams! But, let's be honest, if you have just founded your own game studio, odds are that you're not a technical architect. You may have some technical know-how, but studio founders typically come from the creative side.
In my line of work, we talk a lot about traffic trends. They're usually predictable and based around certain events: a major trailer launch, Black Friday in the U.S, the Olympics. But the COVID-19 pandemic has derailed all expectations for 2020, and has itself become a noteworthy event, driving its own traffic. And one of the biggest trends we've seen during the pandemic is increased online gaming.
Combating DDoS attacks with the highest quality of mitigation means having the right platform, processes, and people in place. At Akamai, we're recognized as a leader for DDoS mitigation solutions based on our Edge DNS, CDN edge-scrubbing, and cloud-scrubbing platforms that are designed to keep your internet-facing assets, services, and critical infrastructure protected.
At Akamai, we talk a lot about DDoS attacks. It's because we're pretty good at handling them. We've stopped many of the world's biggest attacks. And, while less common, they get a lot of attention. But we can also stop the world's smallest attacks. And we stop lots of them. It's these smaller attacks that we're talking about today.
If you work in the video games industry, it's already obvious that security is a challenge, and criminals are a threat. But how much do you know about how the criminal economy works? What actually motivates them? What specific methods do they use? And how do they interact with one another?
You've been dreading the conversation. You know there's no way out of it, given the timeline. Your execs have made it clear that the very large marketing spend is going to hit during the week when two of your engineers were planning to be on vacation. You've got a brilliant team that has helped you stand up games and keep them working even when the fan excitement threatened to overwhelm
[Me]: To keep your players happy - you need to understand why they're not. [You]: Uh, yeah obviously. Thanks. So what? Actually, I have a lot to say on the topic of keeping players happy. A few months back I wrote a quick post about Friction.
Your extraordinary work on game development through concept to crunch, your tireless community building, brand awareness, and engagement all converge on one moment: Launching the game. Is it possible to ever finish building a video game? The longer the dev cycle, the more likely it is you'll run out the clock on tech, slipping down the slope toward obsolescence. The more time you give your team, the more features and