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The lines between offline and online experiences are blurring. Customers no longer go online, they are online 24/7, and that includes inside your stores. In fact according to recent Google research 89% of smartphone users leverage their smartphones while shopping in stores. And close to 70% of those used it to look at that retailer's site and 21% at apps.
Every day, Akamai services approximately two trillion requests for web content, giving us unique insight into Internet penetration around the globe. In the fourth quarter of 2014, around 803 million unique IPv4 addresses from 239 countries or regions connected to the Akamai Intelligent PlatformTM. This represents annual growth of more than 2.5 percent from the fourth quarter of 2013.
Internet disruptions are still a frustrating reality in many regions across the globe. The most common types of disruptions generally fall into three categories: accidental (backhoes or ship anchors severing buried fiber), natural (hurricanes, earthquakes), or political (government shutdowns in response to protest). As a provider of customer content across the globe, Akamai is in a unique position to monitor traffic levels in each country or region. The following events
The Internet connectivity in the U.S. showed strong positive growth in the fourth quarter of 2014, as shown by Akamai's Internet connectivity metrics. These metrics include: average connection speed, average peak connection speed, broadband adoption, high broadband adoption, and 4K readiness. For additional insight into the metrics, refer to the State of the Internet Metrics: What Do They Mean? blog post.
As I alluded to in my last post, Responsive Web Design (RWD) is more than just a Google recommended best practice - it's essential for retailers to provide a seamless customer experience across the multi-device retail landscape. RWD offers a host of advantages, but I want to focus on two primary ones.
In June 2012, Akamai launched the Akamai Internet Observatory (IO), which highlights browser usage across desktop and other connected devices. The data presented in the Fourth Quarter, 2014 State of the Internet Report and this post are derived from the Akamai IO site.
In my last blog, I wrote about the mobile market trends, where companies are investing when it comes to mobile technology. In other words, it was about the 'supply' side of the equation. In this post, I will take a closer look at the 'demand' side of the equation: consumer behavior trends in mobile solutions.
In 2014, we hit the mobile tipping point - total global users of mobile phones outpaced those on desktop. In 2015, discussions on mobile are most often centered around how to best take advantage of mobile's growth in eCommerce, rather than on mobile's growth alone. Below, I've compiled a few of my favorite statistics that really put this into perspective:
The Q4 2014 State of the Internet Report will be available for download on March 25. In the meantime, here are some of the highlights from the report.SecurityAcross the fourth quarter, Akamai observed attack traffic originating from nearly 200 unique countries/regions. Of these, China and the United States remained the top two sources. Port 23 remained the most targeted port for attacks during the fourth quarter -- continuing the trend of the