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Recently in Mobile Experience Category

In late June I came across a news article on the online marketing company Criteo's "State of Mobile Commerce" Q2 2015 report. According to this report mobile transactions now accounts for 30% of all online transactions. This shouldn't be a surprise to anyone; everybody knows that the world has gone mobile and the move continues with the latest developments such as Pinterest adding a "Buy" button, Google announcing Android Pay and a "Buy" button on mobile ads and Twitter letting marketers target consumers based on their mobile apps.

Internet Penetration in Q1 2015

Through Akamai's globally deployed Intelligent PlatformTM, and by nature of servicing roughly two trillion requests for Web content on a daily basis, Akamai has unique insight into Internet penetration around the globe. In the first quarter of 2015, over 812 million unique IPv4 addresses from 243 unique countries/regions connected to the Akamai Intelligent PlatformTM--a 1.2% increase from the previous quarter.

Internet Disruptions in Q1 2015

First Quarter, 2015 Internet Disruptions

Internet disruptions are still a frustrating reality in many regions across the globe. The most common types of disruptions generally fall into three categories: accidental (backhoes or ship anchors severing buried fiber), natural (hurricanes, earthquakes, etc.), or political (shut down by a government in response to protest). As a provider of customer content across the globe, Akamai is in a unique position to monitor traffic levels to each country/region. The following events are highlights of global disruptions that impacted Akamai traffic in specific countries during the first quarter of 2015.

If you are a long-time reader of the State of the Internet Report, you are like familiar with the terms “Broadband”, “High Broadband”, and “4K Ready” as they have historically been used in the report. (For specific definitions, see the blog post at http://akamai.me/sotimetrics) When you read the First Quarter, 2015 State of the Internet Report, you’ll see that we’ve phased out the usage of these terms in favor of speed-specific references.

Global Connectivity in Q4 2014

Global connectivity demonstrated continued positive annual growth in the fourth quarter of 2014, as shown by Akamai's Internet connectivity metrics. These metrics include average connection speed, average peak connection speed, broadband adoption, high broadband adoption, and 4K readiness. For additional insight into the various metrics covered within the report, refer to the State of the Internet Metrics: What Do They Mean? blog post.

Americas Connectivity in Q4 2014

The Americas region showed extremely positive year-over-year growth in the fourth quarter of 2014, as shown by Akamai's Internet connectivity metrics. These metrics include average connection speed, average peak connection speed, broadband adoption, high broadband adoption, and 4K readiness. For additional insight into the various metrics covered within the report, refer to the State of the Internet Metrics: What Do They Mean? blog post.

EMEA Connectivity in Q4 2014

The EMEA (Europe, Middle East, and Africa) region showed strong, positive year-over-year growth in the fourth quarter of 2014, as shown by the connectivity metrics published in Akamai's State of the Internet Report. Nearly every country in the region showed positive gains, often led by Turkey's substantial annual growth across a variety of metrics. These metrics include average connection speed, average peak connection speed, broadband adoption, high broadband adoption, and 4K readiness. For additional insight into the various metrics covered within the report, refer to the State of the Internet Metrics: What Do They Mean? blog post.

Situational Performance in Q4 2014

In June 2013, Akamai announced the latest release of Ion. Ion is designed to meet the unique challenges of optimizing the desktop and mobile Web experience. One feature of Ion is a capability known as Real User Monitoring (RUM). RUM takes performance measurements from real Web users to provide developers with insights into performance across a multitude of devices and networks. Ideally, RUM is used in tandem with synthetic testing to generate a comprehensive picture of a user's Web experience to help developers best calibrate their applications.

Asia Pacific Connectivity in Q4 2014

The Asia Pacific region showed very positive year-over-year growth in the fourth quarter of 2014, as shown by the connectivity metrics published in Akamai's State of the Internet Report. With the exception of China, nearly every surveyed country showed positive growth rates across every metric. These metrics include average connection speed, average peak connection speed, broadband adoption, high broadband adoption, and 4K readiness. For additional insight into the various metrics covered within the report, refer to the State of the Internet Metrics: What Do They Mean? blog post.
The lines between offline and online experiences are blurring. Customers no longer go online, they are online 24/7, and that includes inside your stores. In fact according to recent Google research 89% of smartphone users leverage their smartphones while shopping in stores. And close to 70% of those used it to look at that retailer's site and 21% at apps.
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