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As a New Englander and avid Patriots fan, I have been obsessed with watching everything #FreeBrady related. I can't get enough. Short of reading the entire 243-page Wells report - Snooze - I want to watch everything that is going on with deflategate in order to support my favorite QB against all the haters out there.
Holiday season in July?
Has Amazon's Prime Day officially kicked-off the holiday selling period? Probably not, but its success does suggest people are ready for a discount, which means retailers should prepare for a busy holiday season. So what can retailers expect in the coming weeks and months?
Here are four trends retailers need to consider when planning for the holidays:
1. Consumer confidence is rising
Consumers seem increasingly willing to shop. The National Retail Federation (NRF) 2015 Holiday Planning Playbook has consumer confidence climbing in parallel with some of the lowest gas prices seen in six years. All signs are pointing to a strong holiday selling period.
But before we begin, a look back at the previous quarter's report is in order. Such a review will better position readers to digest the new report and do some comparing and contrasting. Every report highlights a new trend, but we also see things that don't change much from one quarter to the next. The challenge is in finding activity that bucks normal trends.
Last night I watched an On Demand episode of The American Experience titled Blackout, which recounted the 1977 power failure in New York City and its lasting impact on city due to widespread looting and destruction. With the power completely out, the operators at Con Ed got to work restoring power using a manual that was last updated after another massive blackout - in 1965.
Late last month I attended the Future Stores 2015 conference in Seattle. If you haven't heard of Future Stores before, here's some brief background: it's held by Worldwide Business Research and brings together retail, omni-channel, customer web experience, and IT execs to focus on in-store innovation and how to bridge the digital and physical retail environments. As Chief Strategist of Commerce at Akamai, I was excited to learn how future-thinking stores are innovating and better understand how Akamai fits into the picture. This is the second follow post that I'm doing to recap some of the highlights I heard at the conference. My first post highlighted how Macy's Go was personalizing and streamlining the omnichannel shopping experience.
In June 2012, Akamai launched the Akamai Internet Observatory (IO) destination site that highlights browser usage across desktop and other connected devices. The data presented in the full Q1 2015 State of the Internet ReporBe and this blog post are derived from the Akamai IO site.