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"Fingerprint banking", or the ability to conduct financial transactions from your phone with your fingerprint, without the need for a username and password, has quickly become a mainstream feature in banking apps around the globe.  But will this new feature convince mobile holdouts - those customers that don't trust mobile banking - to cross over?  Or will it further scare them away?

Two weeks ago key players in the travel industry gathered from around the world to discover, debate and capitalize on the latest trends and opportunities in travel at the PhocusWright Conference in Fort Lauderdale. One of the hottest topics on the agenda was how to improve the travelers' experience from booking to actually traveling - and how important mobile is to that process. While mobile devices generate 25 percent of the transactions for the travel industry, that actually lags behind other retail verticals for mobile device sales.

Retailers can look back on the start of this holiday season and breath a sigh of relief that all signs point to another strong holiday season. According to figures released by Adobe, Cyber Monday closed with $3.07 billion in sales setting a new single day sales record. Black Friday also set records and marked the highest spike over the five-day shopping weekend with a 109 percent jump in traffic, according to Akamai's Net Usage Index.*

Making Mobile Matter this Holiday Season


It's evident that mobile has become the go-to shopping method for most consumers. In fact, they are continuing to browse and buy from multiple networks, making the mobile shopping experience more important than ever. With smartphone subscriptions projected to increase by an average of 15 percent a year - reaching six billion by 2020, [Ericsson Mobility Report, June 2015] it's no question that mobile has become an important consideration for retailers. Today's consumers use their smartphones throughout the shopping experience, so retailers must take into consideration these growth statistics to prepare for the holiday rush, which is just around the corner! 

Mobile-app Only: Trend or Fad?

Over the last few years, Indian startups have been disrupting traditional business models and meeting market needs with 'mobile' being the focal point. The world is sitting up and taking notice, as India leads the way with its unique 'mobile-app' only approach to various market needs. Increasingly with the advent of hyperlocal commerce players, app only models have gained traction and many of India's eCommerce giants have either gone mobile or are thinking of moving to the app only model. 

Dear Developer: Are you ready for the holidays?

Dear Web & App Developer,

 

I trust that by now you have completed all your design, development and testing for the changes you've made to your web sites, e-shops and mobile apps and are planning to take time off during the holiday season.

Akamai, iOS 9 and App Transport Security (ATS)

For app developers who use or are looking to use Akamai application acceleration services, we've provided the following information to help you understand how our services comply with Apple iOS 9 App Transport Security (ATS) requirements. 

Helpful Links:


Refining the State of the Internet Report


Over the last several years, many users have adopted mobile devices, including smartphones and tablets, as their primary means of accessing the Internet. A number of studies published over the past year illustrate this trend, especially among millennials. In addition, improvements to, and greater deployment of this technology by mobile network providers have led to mobile connection speeds that rival fixed broadband connections in some geographies.  LTE-Advanced, which is being rolled out by carriers in countries around the world, provides for download speeds in the hundreds of Mbps range, with the latest Android and Apple devices including support for LTE-Advanced.

Webinar: Threats to Success in the Gaming Industry


We have a great webinar coming up on Sept 29th at 2pm EST - Threats to Success in the Gaming Industry. We'll be exploring gaming business challenges; this video tells you a bit more about our upcoming session. 




I hope you'll join us. Learn more and register to attend at: www.akamai.com/gamingwebinar


Nelson Rodriguez is Senior Marketing Manger for Games at Akamai. 



With the continued growth in online commerce, one of the best ways to anticipate and prepare for the coming holiday season is to look back on what happened in 2014. A recent report from NRF captured data from 2014 holiday activities in North America. At a high level, the report found that consumers are more confident in the economy - leading to a likely increase in spending.

"...Confidence is on the rise -- 49.7% are confident or very confident in the economy, up from 42.2% last year -- and average gas prices are the lowest they've been in six years." 2015 Retail Holiday Planning Playbook, July 2015, National Retail Federation and Prosper Insights & Analytics.

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