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Mobile App Users: The Next Generation

What does the morning of a typical mobile user look like? It's probably something like this:

  • 6:00 a.m. - Your alarm wakes you up and automatically starts increasing the brightness to your bedroom lamps. The snooze button is not an option today!
  • 7:00 a.m. - On your morning run, you track your total mileage and pace, and then share your workout details and scoreboard on Facebook.
  • 8:00 a.m. - You check your phone to make sure your train is on time, you can't be late to work!
  • 8:15 a.m. - You catch your train and check Facebook, LinkedIn, Snapchat, and your standard news apps to get up to speed.
  • 8:30 a.m. - As you get off your stop, you choose your coffee order and pay for it, so it's ready and waiting for you - no more waiting in line at Starbucks!
  • 8:45 a.m. - With coffee in hand, you walk to the office and check your office slack, Skype, and Whatsapp groups to prepare for the day ahead.
  • 9:00 a.m. You enter the office and get your day started.

So...what do all of the activities above have in common? Mobile apps. And in the first three hours of a day, it's totally normal to have interacted with 10+ apps to accomplish a variety of tasks. This is the reality of today's mobile user.

With the Black Friday, Cyber Monday holiday weekend upon us, retailers in the U.S. and abroad are preparing for another peak period for customer acquisition and commerce revenues.  In 2016, the U.S. eCommerce market is the second largest globally and is expected to reach a total of $482 billion by 2018.  China is still the global leader with its B2C eCommerce market accounting for 38% of worldwide turnover; this Singles' Day, November 11th, 2016, Alibaba's success highlighted the region's potential turning over $17.8 billion in sales in one day (and $1 billion in just the first five minutes), surpassing last year's record of $14.3 billion record by 24%.

Mobile is a key part of the shopping journey, both online and offline. 55 percent of Chinese consumers rate the smart phone as the most important device in making a purchase decision compared to only one-third of consumers in the US and UK. Mobile devices are also becoming the go to device for Internet access across Asia Pacific. According to an eMarketer survey, 90 percent of respondents said they accessed the Internet on their mobile devices each day, although this varies quite a bit from region to region.

In June 2012, Akamai launched the "Akamai IO" data visualization tool, with an initial data set that highlighted browser usage across PCs and other connected devices connecting to Akamai via fixed and mobile networks. The data used for Akamai IO is sampled from nearly three trillion requests for content that Akamai handles each day.  It also makes use of Akamai's EdgeScape IP address geolocation tool to help identify IP addresses belonging to mobile/cellular network providers, which allows us to break out connections from those providers separately within the visualization tool. While we feature data from Akamai IO in each quarter's State of the Internet Report, we thought it would be interesting to look at longer term trending for mobile browser usage as part of the MobilePerf blog series.

In my last blog when I kicked off our MobilePerf Blog Series, I talked about mobile Search Engine Optimization (SEO) and Google's guidance on how to make your sites mobile friendly. 

Google just announced that they will also factor in your mobile site's page speed when ranking your organization in the mobile friendly search results. 

Today we are kicking off a new series of blog posts where we will specifically focus on mobile experiences, challenges, solutions, tips, trends and optimizations but most importantly, you will read insight and opinions from Akamai mobile experts. The first post is on mobile SEO and Key challenges for developing and managing mobile friendly web sites and apps.

Securing the future of mobile video

By Lu Bolden, Vice President, Business Development, Verimatrix

The coming of age for mobile video and TV was perhaps one of the most tangible takeaways from the recent Mobile World Congress (MWC) at Barcelona, amid some of the more futuristic demonstrations around say the Internet of Things and virtual reality. 

The discussions among the insurance industry participants at Akamai's Edge conference this past October were fascinating. It was abundantly clear, that there are major shifts ahead that will set the course for where the industry is headed in the long-term. Although the insurance industry as a whole has been less agile, heavily burdened by legacy systems and is really one of the last data-driven businesses to realize a full digital disruption, the tides are definitely changing.

What's Your Headroom?

The recent volatility in the stock market serves as a reminder to those in the brokerage world about the challenges of capacity planning during unstable equity markets.  We are only 10 trading days into 2016, and the the S&P 500 index is down 8.0%.  As shown in the table below, we've now had 4 days of 400+ point swings in the market.

The move to an Encrypted Web

It wasn't too long ago that the only reason a site would leverage HTTPS was to encrypt sensitive data so it couldn't be read in transit. Times are changing and the Internet as we know it is moving more and more towards encrypting all website traffic. Below are 7 good reasons to move your website to only use HTTPS.

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