What does the morning of a typical mobile user look like? It's probably something like this:
- 6:00 a.m. - Your alarm wakes you up and automatically starts increasing the brightness to your bedroom lamps. The snooze button is not an option today!
- 7:00 a.m. - On your morning run, you track your total mileage and pace, and then share your workout details and scoreboard on Facebook.
- 8:00 a.m. - You check your phone to make sure your train is on time, you can't be late to work!
- 8:15 a.m. - You catch your train and check Facebook, LinkedIn, Snapchat, and your standard news apps to get up to speed.
- 8:30 a.m. - As you get off your stop, you choose your coffee order and pay for it, so it's ready and waiting for you - no more waiting in line at Starbucks!
- 8:45 a.m. - With coffee in hand, you walk to the office and check your office slack, Skype, and Whatsapp groups to prepare for the day ahead.
- 9:00 a.m. You enter the office and get your day started.
So...what do all of the activities above have in common? Mobile apps. And in the first three hours of a day, it's totally normal to have interacted with 10+ apps to accomplish a variety of tasks. This is the reality of today's mobile user.