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This Diwali we saw mobile usage increase 24% over 2018, at the expense of desktop and tablet devices, as mobile shoppers continued to research before buying, even while in a store. At the same time, bounce rates increased, which means shoppers were likely dissatisfied with their experience and searching for a site that offers a better CX.
A small army of digital natives are about to become the largest generation globally. Gen Z, those born after 1996, will account for 32% of the world's population (7.7 billion) in 2019 and outnumber millennials for the first time, according to World Economic Forum. This year, it will be critical for businesses across all industries to modernize operations and enhance their digital performance in order to meet the needs of
Over the past few years we've seen a tremendous growth in mobile traffic on the web. Because of this many of the most successful websites have invested in optimizing the experience of users on whatever device they use and however they connect to the internet. With mobile traffic now exceeding desktop, serving a quality mobile experience is more important than ever. During the recent holiday weekend, I was wondering
Akamai predicted in September 2018 that mobile shopping would continue its growth this holiday shopping season. That prediction held true as we saw mobile devices increase their share of Black Friday online shopping traffic volume to 57.55%, with desktop traffic dropping to 35.91%. And for the first time in Akamai history Cyber Monday mobile shoppers surpassed desktop users, based on session traffic.
"Offering rich, interactive images has emerged as a critical component to any website or web app visitor engagement strategy -- and with good reason," wrote Parag Pathak, our Senior Product Marketing Manager, in his recent published article - Let's get visual: best practices for digital image management - in EContent Magazine.
In our previous blog, we saw how a new generation of users are increasing the expectations of a mobile app like never before and identified the three key success criteria for mobile apps: 1) increase customer conversions, 2) drive installs and 3) increase customer loyalty. For this blog we profiled the Top 100 retail apps in the app store to explain how you can leverage Akamai features to meet the