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There is scientific evidence that humans secrete "feel good" chemicals in their brain, such as serotonin, dopamine, and oxytocin, while giving. So it's no wonder that many of us look forward to the holidays. Online mobile shopping trends for Singles' Day and Diwali certainly confirm that. Sadly, cybercriminals also mark their calendars.
Akamai-Commissioned Survey Hints at Significant Business Consequences If Online Retail Experiences Do Not Meet Consumer Expectations Holiday shoppers are overcoming worries and restrictions and easily adapting to new shopping norms as the COVID-19 pandemic has invaded our lives and made us overwhelmingly dependent on online and mobile activity. According to an Akamai-commissioned survey of more than 1,000 U.S. consumers conducted between October 31 and November 2, 2020, 73% of shoppers
At the end of a busy week of Akamai platform updates, edge computing rises as a critical focus. Akamai has been operating services at the edge for over 20 years, from content and media delivery, app and IoT optimization, to cloud and enterprise security. Now we are excited to open up the full potential of our platform to developers with EdgeWorkers, allowing companies to run their own code serverless on
On its 20th anniversary, Singles' Day (11 November), a popular Chinese shopping day meant to celebrate the status of those who are single, set a new one-day record of $38 billion in sales, a 26% increase over 2018 ($30.7 billion), according to multiple media reports. However, according to Akamai data, the mobile bounce rate for all the retailers we tracked showed an increase of nearly 40% to 42.80%, which
This Diwali we saw mobile usage increase 24% over 2018, at the expense of desktop and tablet devices, as mobile shoppers continued to research before buying, even while in a store. At the same time, bounce rates increased, which means shoppers were likely dissatisfied with their experience and searching for a site that offers a better CX.
A small army of digital natives are about to become the largest generation globally. Gen Z, those born after 1996, will account for 32% of the world's population (7.7 billion) in 2019 and outnumber millennials for the first time, according to World Economic Forum. This year, it will be critical for businesses across all industries to modernize operations and enhance their digital performance in order to meet the needs of
Over the past few years we've seen a tremendous growth in mobile traffic on the web. Because of this many of the most successful websites have invested in optimizing the experience of users on whatever device they use and however they connect to the internet. With mobile traffic now exceeding desktop, serving a quality mobile experience is more important than ever. During the recent holiday weekend, I was wondering
Akamai predicted in September 2018 that mobile shopping would continue its growth this holiday shopping season. That prediction held true as we saw mobile devices increase their share of Black Friday online shopping traffic volume to 57.55%, with desktop traffic dropping to 35.91%. And for the first time in Akamai history Cyber Monday mobile shoppers surpassed desktop users, based on session traffic.
"Offering rich, interactive images has emerged as a critical component to any website or web app visitor engagement strategy -- and with good reason," wrote Parag Pathak, our Senior Product Marketing Manager, in his recent published article - Let's get visual: best practices for digital image management - in EContent Magazine.