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The Challenge: Achieve Consistent Contribution while Maximizing Audience Reach Audiences are becoming increasingly distributed not only from a geographical perspective, but also in the channels viewers use when consuming live content. Content providers need a solution to efficiently and easily reach a distributed audience, while ensuring they are delivering an engaging experience to each of their viewers across across a variety of outlets.
Live streaming poses a unique set of challenges and online audiences can only be monetized to the extent that they remain engaged. From an advertising perspective, the viewing experience between your live content and the ads needs to not only be seamless, but also highly targeted in order to achieve meaningful returns. Prefetch is the name of the game.
Lighting the flame marks the beginning of PyeongChang, commemorating the ancient Greek myth of Prometheus stealing fire from Zeus, and connecting the games to its predecessors. The lighting ceremony has provided some of the most iconic moments, such as Muhammad Ali lighting the flame in Atlanta in 1996 and Antonio Rebollo shooting a flaming arrow to ignite the cauldron in Barcelona in 1992.
2017 was a year of epic proportions that broke numerous retail records worldwide. The stage was set earlier in the year by Amazon's Prime Day, which became Amazon's biggest day ever by generating over $1 Billion in sales (60% increase YoY). This was followed by Singles' Day, during which Alibaba generated a record $25 billion in sales (a 39-percent increase over 2016). And then Black Friday and Cyber Monday joined
In the first and second part of this blog series, we discussed the challenges associated with cloud adoption and how you can leverage Akamai Cloud Delivery Platform, the world's largest and most trusted cloud delivery platform, to achieve the scalability, availability, reliability, security and performance needed to deliver superior digital experiences and maximize customer engagement and revenue. There is another trend in the market that promises similar benefits as cloud
Businesses are rapidly moving to the cloud and a recent IDG survey indicates that 70% of businesses have at least 1 application in the cloud and 16% plan to take their first app to the cloud in the next 12 months. However public cloud providers present their own challenges. They are unreliable which results in downtime, do not focus on performance which results in sluggish customer experiences, and are inflexible
Takes a second to say goodbyeSay goodbye, oh, oh, ohIt takes a second to say goodbyeSay goodbye, oh, oh, oh, say bye byeWhere you going to now When U2 penned the lyrics to its song, "Seconds," in 1983, there was no such thing as online video. In fact, video had killed the radio star only four years earlier, and the Internet was a notion that barely extended beyond the walls
Online viewers of former FBI Director James Comey's live testimony last week generated a massive peak of 2.5 Tbps of live streaming video traffic on the Akamai platform, despite the hearing occurring in the middle of the work week, in the middle of the work day.
The errant swing of a backhoe in a New Jersey field cuts through a major cloud provider's underground cable, bringing activity along the U.S. Eastern Seaboard to a crashing halt. The outage hits some businesses hard. Every minute of downtime means thousands of dollars of lost revenue and hordes of angry users. But they've no choice but to wait until crews physically arrive on site to repair the cable before