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Over the last 15 years, live streaming services have grown from novelties & experiments in to profitable businesses serving an ever-growing cohort of cord-cutters and cord-nevers. Initial streaming implementations mimicked the workflows of the broadcast world, using custom servers to deliver streams via proprietary protocols. Here at Akamai traffic grew 22,000-fold from a 1 Gbps stream in 2001 (the first Victoria's Secret webcast) to 23 Tbps in June 2018 for
As linear OTT video services become mainstream, many broadcasters and online video distributors are increasingly looking for new ways to enhance service reliability. Many who manage their own origin infrastructures within a datacenter environment are seeking added assurance for ingest of their linear streams. Akamai sat down with several large online video distributors to better understand their requirements, and captured the following:
While the number of online viewers continues to grow, content providers must be able to deliver high quality video streams, flawlessly at scale to meet the demands of these audiences. This is no small task as high volumes of requests often come from various locations, diverse device types and networks. When it comes to preparing content, some content providers opt for a one-size-fits-all approach, creating a similar bitrate ladder for
By 2020, an estimated 92% of all workloads will be processed in cloud data centers. The emergence of public cloud providers has changed the way organizations build, deploy and manage their applications and workflows.
The Challenge: Achieve Consistent Contribution while Maximizing Audience Reach Audiences are becoming increasingly distributed not only from a geographical perspective, but also in the channels viewers use when consuming live content. Content providers need a solution to efficiently and easily reach a distributed audience, while ensuring they are delivering an engaging experience to each of their viewers across across a variety of outlets.
Live streaming poses a unique set of challenges and online audiences can only be monetized to the extent that they remain engaged. From an advertising perspective, the viewing experience between your live content and the ads needs to not only be seamless, but also highly targeted in order to achieve meaningful returns. Prefetch is the name of the game.
Lighting the flame marks the beginning of PyeongChang, commemorating the ancient Greek myth of Prometheus stealing fire from Zeus, and connecting the games to its predecessors. The lighting ceremony has provided some of the most iconic moments, such as Muhammad Ali lighting the flame in Atlanta in 1996 and Antonio Rebollo shooting a flaming arrow to ignite the cauldron in Barcelona in 1992.
2017 was a year of epic proportions that broke numerous retail records worldwide. The stage was set earlier in the year by Amazon's Prime Day, which became Amazon's biggest day ever by generating over $1 Billion in sales (60% increase YoY). This was followed by Singles' Day, during which Alibaba generated a record $25 billion in sales (a 39-percent increase over 2016). And then Black Friday and Cyber Monday joined
In the first and second part of this blog series, we discussed the challenges associated with cloud adoption and how you can leverage Akamai Cloud Delivery Platform, the world's largest and most trusted cloud delivery platform, to achieve the scalability, availability, reliability, security and performance needed to deliver superior digital experiences and maximize customer engagement and revenue. There is another trend in the market that promises similar benefits as cloud