Online audiences are growing and so are their expectations for the quality of experience. You know exactly what I mean if you've ever been frustrated with the rate at which a game is downloading or if your video stalls at the most inopportune time.
Online streaming is no longer novel, it's the norm. The days of being enamored by streaming your favorite TV show online are over. Viewers now expect instant access to uninterrupted video streams on whichever device they're using, anywhere they might be, at any time of day or night. The same goes for online gaming, where mobile downloads and updates are expected to complete in just a matter of seconds and large software files are expected to download faster than ever.