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How to Tackle the Bitrate Debate

More is better, when it comes to video quality, right? More, more, more! Well...yes, and no. Higher quality bitrates can be more engaging...up to a certain point. There is a point at which the law of diminishing returns kicks in, and it doesn't make sense to offer a higher quality stream because it doesn't serve your audience to do so. At what point you ask? That's where analytics come in handy. Audience Analytics can tell you exactly when enough is enough, in terms of video bitrate quality for your content and your audience.

Sure, that may seem like an evasive answer, but that's because the answer really does depend on your content, quality and packaging (more about this in an upcoming post). What I can tell you is what the answer looked like for some recent live sporting events.
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