Get In Touch
Recently in Media Delivery Category
One year ago, at NAB 2011, TV Everywhere was talked about... well... everywhere. Operators and programmers were racing to secure their strategies to stay relevant in the Media 3.0 world and take advantage of new business models; and after enjoying a few years of vigorous discussion, months went by with stalled progress, leaving many to wonder what happened.
Operators want to bundle content to their throngs of paying subscribers, and programmers want to maintain their own destination channels to increase brand recognition amongst consumers. No one wants to give in first. So the compromises became something in the middle, which no one was entirely pleased with.
As it stands, operators and programmers both share in the revenue of Internet video delivery, but no one party truly owns the whole customer relationship. Furthermore, there are questions abound about who possesses the valuable viewership data. There's complexity with these business deals, and even once they are put in place, it takes time and resources to get the solutions to market.
One year later, in time for NAB 2012, we're seeing renewed vigor around the TV Everywhere discussion. The various players are realizing that their time is up - regardless of whether a happy resolution has been reached, consumers are demanding access to their content on all devices now. That has left these parties scrambling to deliver the content subscribers are paying for to their many devices, and needing a solution provider that enables them to do so quickly, securely and at scale.
The formula to a successful TV Everywhere implementation combines multi-device delivery & security, measurement and subscriber authentication/authorization. In order to enable any of those services, a flexible cloud-based technology solution is required to rapidly and repeatedly reach the wide breadth of consumer devices. Without that flexibility, the time to market is slowed and paying subscriber engagement is potentially lost.
What are your predictions for TV Everywhere in the next 6-12 months? Your comments are welcomed.
[Akamai announced its TV Everywhere services at NAB last year and will be demoing live client applications this year at Booth #SL8124.]
Adam Greenbaum leads Akamai's efforts around TV Everywhere...
Next up is the big college basketball tournament happening throughout March! This year, fans can watch all of 67 games live on the Internet across more devices and platforms. Did you know there were 256 million Internet-connected devices in the market in 2011, according to InStat? During last year's tournament, 30% of streams were delivered to iPhone and iPad applications alone, and that doesn't even account for all the other mobile devices and tablets users can engage with.
So this begs the question, how will you as a fan engage with the games this year? How connected are you when it comes to watching your teams vie for the win? Tell us about your viewing habits with this quick survey: http://www.surveymonkey.com/s/XSFPVH8
Thanks for your time, and stay tuned to see the results!
There is already chatter about the impact the next generation of connected devices will have. Support for 4G/LTE promises to give users a better experience, enable new apps and experiences, and provide new revenue for the operators... However, it has also introduced the question of more congestion on already strained network resources. More functionality and higher resolutions are also being supported on connected living devices ranging from the media boxes like the Apple TV to Smart TVs to game consoles, which introduces similar challenges in enabling experiences in the office, local metro, or home due to increased network contention.
Every user who starts up an app or browser is fighting with every other user's demand, and most users are multi-tasking with multiple apps and browsers. While we at Akamai have been working on technologies to address these and other challenges, the pace of innovation across industries and Eco systems is likely to continue to create a more rapid pace of challenges. How are you addressing these challenges where you work? Share your innovation stories.
Sent from my mobile device, on wifi, on an airplane... Please excuse typos
Kris Alexander is Akamai's Chief Strategist for Connected Devices and Gaming
Akamai is fortunate to be involved with this, the 3rd installment of GRAMMY Live, and we sat down this week with GRAMMY Live Executive Producer Peter Anton, who's consulting for The Recording Academy, to talk about the event.
Akamai: Peter, last year you saw great viewership numbers for GRAMMY Live, but there might be a few people out there that have not had a chance to visit. Can you give us a quick tour of the second screen experience on GRAMMY Live this year?
Peter Anton: This year we are partnering with CBS on GRAMMY Live and associated mobile apps to bring fans three days of live coverage of VIP events leading up to Music's Biggest Night®. The live stream is accompanied by exclusive pre-taped and archived GRAMMY moments, as well as a variety of live backstage cameras. The GRAMMY Live real-time, online broadcast, includes live video, photos, blogging, tweets and retweets, official news reports and personalized updates from our GRAMMY Live hosts. Exclusive GRAMMY cams bring users beyond the red-velvet-rope to capture behind-the-scenes footage of all the action leading up to and through the 54th GRAMMY Awards, culminating at the official GRAMMY Celebration after party. To round out the experience, this year we've included a feature rich GRAMMY Live mobile app, enabling fans to watch the live stream on their favorite iOS device.
We are proud again to work with technology and production partners, Akamai and AEG Digital Media. Akamai's HD Network and Akamai Media Analytics allow us deliver the live streams in multiple bit rates to various connected devices, as well as measure the online experience from a variety of aspects. AEG Digital Media brings their production and technical expertise, including a feature-rich multi-camera angle Tremolo Player and The MC, a new interactive polling application to the online experience.
The first big theme is that hyperconnectivity has become completely pervasive. Every imaginable device can be connected to the Internet to provide additional services. Phones, tablets, TVs and game consoles have typically been the big talk, with innovation focused around thinner, lighter weight devices, faster processing and memory, and greater storage on the device. However, the pervasiveness of this trend toward Internet-connected devices emerged in Las Vegas. In particular, it's interesting that many businesses in the automotive industry made major announcements at CES instead of the North American International Auto Show, which was taking place at the same time. It was also interesting to see all the growth in connected devices across health, fitness, home automation and control, home security and more. A great example of innovation is a company called Nest, that has reinvented something as simple as a thermostat to become a smart device by leveraging learning capabilities with Internet-supported functionality to make better decisions about controlling temperature, providing real value and energy cost savings to consumers. However, more devices from different businesses and industries becoming connected has created a major challenge.
A few themes emerged already as major consumer electronic companies held press conferences and set the stage for their 2012 digital strategies. Stay tuned for more insights from the show floor this week.
Broader Device Reach
Lots of new tablets and smartphones were unveiled yesterday including those from Lenovo, AT&T and Samsung. Sony said it will bring more than 200 connected devices to market in the next three years alone! Also, a great article in Venture Beat takes a look at the new digital strategy by one of Akamai's leading customers - Fox News - to address the growing landscape of Internet-connected devices.
"The starting point for all [these changes] is there are more devices, more connectivity," Fox New and Business' vice president of digital, Jeff Misenti, told Venture Beat. Fox is introducing a slew of new ways for its audience to interact with news anchors, articles, video content, live streaming, and even the front page of Fox News' website itself. The emphasis, however, is on the recently adopted term "TV Everywhere." A number of media outlets are taking to TV Everywhere as a way to deliver content to a number of different devices and to do that as seamlessly as possible. But syncing your customers' viewing experience across a variety of screens is a challenge. One of Fox's first major moves Fox on this front is a partnership with Akamai to create a cross-device authentication system that allows Fox customers to prove they have Fox News accounts. From there, they can access saved and new content on any authorized device.
Industry predictions indicate that by 2015, 90 percent of video will be online and the ratio of devices per Internet user will be five to one. As a result, the entertainment industry faces increasing complexities around entitlement, access, monetization, quality and security.
Today at CES, Akamai unveiled three new products to address emerging business and consumer needs in the online entertainment industry in the areas of security, delivery and as well as support for emerging business models. Building on its Intelligent Platform, Akamai is enhancing its next-generation broadcast solution - the Akamai HD Network - offering advanced monetization capabilities, business model flexibility and simplified workflow to reach a growing device landscape.
Premium entertainment content is a perfect fit for the cloud as the proliferation of connected devices makes on the go entertainment experiences today a reality. By solving the challenges of this dynamic landscape, Akamai continues to take complexity out of the equation and allow our customers to focus on their core business strategies.
More information about today's announcement can be found at these links:
Press Release: http://www.akamai.com/html/about/press_news.html
Akamai SecureHD Whitepaper: http://www.akamai.com/html/solutions/hdnetwork.html
Akamai for UltraViolet microsite: http://www.akamai.com/ultraviolet
Jennifer Donovan is a Senior Manager of Public Relations at Akamai
"... Groupon's revenue in 2010 rose more than 22 times to $760 million in its second full year since its daily deals site launched, up from $33 million in 2009. Zynga, the maker of online social games like FarmVille, scored revenue of $850 million in its third full year in 2010, more than triple the year before, and Facebook's revenue rocketed to as high as $2 billion in 2010, its sixth full year.
Their ridiculous revenue growth rates actually rival those of the four largest Internet companies-Google, eBay, Yahoo and Amazon.com-early on. Taking a look at the line graph below, Groupon and Zynga's charted growth is steeper than San Francisco's famous Filbert Street. Over the longer haul, Facebook's sales fall short of the two Internet kings, Google and Amazon, but top those of eBay and Yahoo, in their first six years.
Witness today's news coverage of the European Champion League that created a peak of 6,583,294 page views per minute at 9:30 p.m. GMT... making this the 2nd largest news event that Akamai has recorded.
What match is capturing the headlines?
Three-time European Champion Manchester United was eliminated from the Champions League today when it lost 2-1 at FC Basel.
Jeff Young is Senior Director of Corporate Communications at Akamai