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After a dozen years in the advertising industry, looking back I remember the first few chapters of online video being written, as more and more content began to make it onto the Internet. A few years later the same online video content was starting to be accessed on mobile devices, and I was trying to pitch a partnership with a video ad network; a couple of executives at the online
For years I've been taking the commuter rail to the Akamai office, and Boston's South Station has served as the prime location for trying to capture my attention with big, print display advertisements. The well-placed ads last month down the stairwell for the new Caribbean resort definitely appealed to my inner desire to quickly escape the dreary, long winter - but the reality of having two young boys in
1st of a 2-part blog post SaaS is growing like crazy. We have all observed the fact that the SaaS market has experienced tremendous growth over the course of the past few years, and that rapid growth is forecasted to continue for the next several years.
You can call the trend whatever you'd like, but content preparation workflows are all moving in the same direction--toward the cloud. In the follow-up e-book on The Rise of the Software-Empowered Video Operator, we explore this push and how it's impacting our industry. The benefits for moving towards a cloud-based workflow can almost seem unlimited, but a couple of key ones always float to the top.
The excitement and drama of this year's World Cup combined with huge connected audiences, more devices and higher Internet connection speeds helped drive unprecedented levels of live online video streaming. FIFA itself called the tournament "the biggest multimedia sporting event in history." According to Mediaset España, the World Cup drove significant traffic thanks to the increasing use of mobile devices. "We needed to provide our users with high-quality experiences regardless of
This has been an amazing year in online video streaming at Akamai. Between the 96 live games of the Sochi Olympics, the 64 games of the World Cup, and a variety of other high profile live streaming events (remember the Super Bowl?), the Akamai support teams have certainly earned a summer vacation. Of course, since Akamai supports a lot more web activity above and beyond these high profile events every
The following post is part one of a two-part series exploring cloud-based media workflows. Stay tuned for a more technically oriented blog post from Akamai's Professional Services guru Frank Paolino. When you hear people talking about "the cloud," they're typically discussing its various technical benefits. Elastic scalability, flexibility, availability and other features that end in -bility are often hot topics of conversation. In general, this can be very engaging, worthwhile
The following is a post from Director of Product Marketing, Kurt Michel, and Senior Solutions Architect, Nicolas Weil. It has been a very busy first quarter for the media team here at Akamai, where the technical folks have been elevating the quality of online video to all-new heights. In January at CES, we demonstrated 4K/Ultra HD streaming video with help from Qualcomm and Elemental. Last week at the NAB Show
An overview of the online video landscape, consumer expectations and the importance of video quality with Akamai Director of Media Product Marketing, Kurt Michel. Kurt also provides an overview of the quality chain that must be considered when delivering exceptional media experiences: delivery, storage, preparation, protection and analytics.Learn more about Akamai's Media & Delivery Solutions:http://www.akamai.com/html/solutions/sola-solutions.html