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To attract and retain customers, you must offer an exceptional digital experience. In an increasingly competitive business climate, organizations are fighting to maintain loyalty and keep users engaged online. The cost of switching is low, consumers are transient, and user expectations for how digital experiences should perform have never been higher.
We are clearly in a "new" golden age of TV. Audiences around the world have never had so many viewing options available. This has led to a creative surge in new groundbreaking storytelling and entertainment as both broadcasters and digital giants try to maintain the loyalty of their viewers. This is a double-edged sword however, because as the production of great content increases, so do the opportunities for video pirates.
Ubiquity of Digital Video Means Meeting Viewers' Quality Expectations Digital video viewership is on an aggressive growth course. Globally, consumers will spend 84 minutes a day watching online video in 2020, up 25% from 2018[i], and digital video viewership will increase from 35% in 2019 to more than 39% by 2023[ii].
Over the past few months, we've all experienced changes -- in how we work, how we parent, and how we live. But one thing that hasn't changed is the essential nature of the internet and Akamai's ability to deliver on your and your customers' expectations. It's what we do.
A sudden and dramatic surge in internet traffic, much of which is driven by video streaming and game and software download events, is testing network infrastructures with unprecedented volume. The 30% increase in global traffic Akamai delivered from the edge during the past month, compared to the ~3% growth during a typical month, illustrates the impact COVID-19 has had on the internet. As a result, regulators, ISPs, and many Akamai
In today's ever-shifting market, we recognize that you need to be constantly adapting, and Akamai provides a way to enhance your customers' experiences through our unique expertise, helping you unlock the value of Akamai's products and services.
Welcome to Day 3 of Akamai's March 2020 Release. Before we dive into today's new and exciting announcements, just a reminder of the week's schedule: Monday was Day 1 for security with enhancements to Bot Manager, Fast DNS, Kona Site Defender, Managed Security Service, Prolexic Routed, and Web Application Protector. Tuesday added another day of security updates, including for Enterprise Threat Protector, DNSi CacheServe, Fast DNS, and Identity Cloud. Wednesday
Origin offload has received more attention in the past few years as more customers have moved their origins to the cloud. As such, the cost to access data has become an important issue. To support this move, Akamai has developed Cloud Wrapper to provide customers with a way to securely connect to private and public cloud storage and compute platforms, while improving origin offload and lowering cloud egress costs. Customers
To protect our industry, we need to protect our content. That's been an ongoing theme in conversations with Akamai's broadcast customers whose streaming offerings have evolved into critical business units.