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Thanks to the unique perspectives we have via the Akamai Intelligent Edge Platform, we're able to observe massive amounts of web traffic and data that provide insights across the various industries Akamai serves. In the wake of Super Bowl LV, we're sharing some observations on gambling traffic and social media activity, two categories that are complementary to the game. We'll also look at how online viewing has increased over the
Live news streaming traffic during the Biden inauguration ceremony on January 20 peaked at 12 Tbps on the Akamai Intelligent Edge Platform. The peak, which occurred as now-President Biden was taking the oath of office just before 12 PM ET, is roughly 8x higher than what we typically see for mid-day traffic on a weekday. However, it's still less than the 18 Tbps we observed during 2020 election night on
If you turned on a new game console and/or downloaded video games over the holidays, you certainly weren't alone. New data from Akamai shows that game-related traffic delivered across our network was more than double the Q4 average on December 25, and up nearly 50% on December 26. During the same period, traffic for all other industries combined was relatively even compared to the rest of the quarter.
As I reflect on 2020 and the way in which the pandemic affected the business world, what stands out to me is the incredible increase in streaming content consumed on the internet. We've seen launches of some of the highest-profile streaming services to date between late 2019 and 2020. People are continuously streaming content and we need to consider the impact that increased viewership is having on the world. When
Agility has proven to be a key weapon in the publisher arsenal during the pandemic. Agile firms -- particularly news publishers -- that switched directions or added digital services quickly reaped the rewards of new readers and viewers, even if the audience boost didn't result in a similar increase in revenues for ad-based services in the short term.
The pandemic has had a profound short-term effect on publishers around the world -- a jump in readership somewhat dampened by disappearing advertising revenue. In many media firms, the digital channel has become most important, accelerating the move to digital while also highlighting the fragility of the display advertising market.
Introduction HTTP Adaptive Segmented (HAS) streaming began to be used at scale from 2008 to 2012, with the advent of Move Networks, Microsoft Smooth Streaming, Apple HLS, Adobe HDS, and MPEG DASH. With the typical 10s segment durations of the day, livestream latencies (measuring latency as the time from an action being filmed to that same action being displayed on a device's screen) remained in the 30s to 60s range,
Before the invention of the television, the focal point of any room was the fireplace. In fact, the word "focus" derives from the Latin word for "hearth." However, the invention of the television, coupled with the arrival of central heating, means that, from the mid-20th century onwards, most of us have pointed our sofas at the TV.
Preliminary data shows live news streaming traffic peaked at approximately 18 Tbps on Akamai's Intelligent Edge platform during coverage of the U.S. Presidential Election on November 3rd. That's roughly 5X greater than traffic on a typical day and more than double the 7.5 Tbps peak we observed during the 2016 Election night, which set a record at the time for the largest single news event that Akamai delivered. Streaming traffic