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I remember the days when brands captivated users online with dancing aliens (LowerMyBills.com) and Elf Yourself advertising campaigns (OfficeMax). In this new digital era, however, customers are smarter, more powerful, and dictate more than ever how and when they interact with brands. More important than price or product, customer-centric business models are the new competitive differentiator. Positive customer experiences are not only critical for corporate branding but can significantly impact
Today, Akamai announced the October 2019 Release, which introduces new capabilities to our Media product line with a focus on helping customers accelerate their cloud transformation using the power of the edge. Within Media, the new enhancements are highlighted by: Scalable forensic watermarking support from the Akamai Edge, pre-integrated with leading third-party providers to provide a more effective way to trace piracy back to the source. The new Access Revocation
A slow response can wreck an otherwise perfect video playback experience. At least, that is what data shows when it comes to streaming high quality video content to any device, anywhere in the world. While there is no way to control when a slow response will happen, Akamai can offer an alternative when it does.
In my previous blogs, I wrote about how phishing is no longer just an email problem, how the industrialization of phishing is being driven by the easy availability and low cost of phishing toolkits, and how current phishing defenses are being bypassed by attackers.
Time is always of the essence to extend compelling video content such as sporting events and concerts and make the most of media rights windows. This is especially true for catch-up TV, highlight creation, time-shifting 24/7 simulcast streams, and social sharing. At Akamai, we are continually making improvements that make it easier to extend content monetization, including a service that simplifies video-on-demand (VOD) clip creation from live streams in an
Written by: David Springfall, Founder and CTO of Yospace Under David's technical and strategic leadership, Yospace pioneered server-side ad insertion and established itself as the global leader in OTT stream monetisation. The Yospace technology supports full one-to-one personalisation and provides a true broadcast-quality user experience for live and on-demand. Today, Yospace services major networks and providers throughout the world, including AT&T Entertainment Group in the US; Sky, ITV, BT Sport,
Online video streaming is everywhere today. It's available on the smallest hand-held devices to the largest of screens in our living rooms. Magically and for the most part, it works and provides a very captivating experience. However, if you step back to look at the overall architecture, media streaming is a very reactive process.
Digital business transformation has meant a continued shift in the way organizations think about secure access. The focus on security has moved away from data centers and toward users. Workforce productivity, flexibility, and application performance are driving the demand to give users cloud-delivered secure access from the edge.
Akamai Announces New Capability to Allows Content Providers to Shut Down Sources of Piracy ...