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The mastery of leading consumer product goods (CPG) brands when it comes to bricks-and-mortar sales does not easily translate online. With new branding, pricing and merchandising approaches -- and radically different skills, tools and approaches -- needed to succeed in the digital world, old-school CPG brands have lost ground to faster-moving, new-in-market competitors. This new competitive landscape, the evolution of market expectations and the impact of online shopping have led
Healthcare end users are becoming savvier and have more control over their choice of treatment and medication. With the numerous sources available on the internet, medical information is never more than a click away. Cutting through the noise and building end-user engagement should be a major priority for any pharma company, but for many, there is still a long way to go. Organizations that capitalize on these opportunities will enjoy
The customer engagement landscape has changed dramatically over the last several years. Social media, mobile devices, e-commerce, and other digital platforms require brands to expand their marketing and business strategies. Managing all of these different touch points can seem overwhelming, but your website can act as your command center for a modern digital engagement strategy.
We're happy to announce the availability of the first cloud-based, universal SIEM integration of customer event data through the Akamai Identity Cloud. Identity Cloud SIEM Integration connects with major Security Information and Event Management systems, such as IBM QRadar, Splunk, ArcSight, LogRhythm and McAfee. SIEM solutions give companies a centralized platform for combining signals across the enterprise's IT environment -- logs, network activity, cloud applications -- to detect security threats
Businesses around the globe are standing on the cusp of truly incredible change. The emergence of the Internet of Things presents new opportunities to gather valuable data and spin that information into powerful and impactful insights.
The Wild West era of consumer data collection is coming to a close. For years, businesses across the globe have been able to skate by with pre-checked consent forms filled with ambiguous terms, allowing them to collect vast quantities of customer data with impunity. Consumers, on the other hand, largely had little to no clue what information companies were collecting or for what purpose. The EU's General Data Protection Regulation
In the digital age, customer experience is king. With so many new channels to navigate and an abundance of options right at consumers' fingertips, one of the most compelling differentiators brands can offer is a superb experience. In fact, a 2016 Forrester Research study discovered that 72 percent of businesses identified enhancing the customer experience as one of their primary objectives.
Sir Francis Bacon is famously credited with the saying "Knowledge is power." Businesses across the globe have been taking that idea and running with it, investing in powerful data analytics programs to enhance every aspect of their operations. Customer engagement is perhaps the most fertile ground for such efforts, as big data and advanced analytics tools can help organizations capture a more complete picture of consumers and improve their interactions
What separates the top performing marketing teams from the rest of the pack? Do they just put in more effort and go the extra mile? Or is it a matter of having more resources at their disposal?