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The Wild West era of consumer data collection is coming to a close. For years, businesses across the globe have been able to skate by with pre-checked consent forms filled with ambiguous terms, allowing them to collect vast quantities of customer data with impunity. Consumers, on the other hand, largely had little to no clue what information companies were collecting or for what purpose. The EU's General Data Protection Regulation
In the digital age, customer experience is king. With so many new channels to navigate and an abundance of options right at consumers' fingertips, one of the most compelling differentiators brands can offer is a superb experience. In fact, a 2016 Forrester Research study discovered that 72 percent of businesses identified enhancing the customer experience as one of their primary objectives.
Sir Francis Bacon is famously credited with the saying "Knowledge is power." Businesses across the globe have been taking that idea and running with it, investing in powerful data analytics programs to enhance every aspect of their operations. Customer engagement is perhaps the most fertile ground for such efforts, as big data and advanced analytics tools can help organizations capture a more complete picture of consumers and improve their interactions
What separates the top performing marketing teams from the rest of the pack? Do they just put in more effort and go the extra mile? Or is it a matter of having more resources at their disposal?
On May 25, 2018 the EU General Data Protection Regulation (GDPR) takes effect, a major milestone leading companies around the globe to now rethink how they collect and use customer data. This blog explains how Consent Lifecycle Management can help you achieve compliance for this new regulation.
We've always said that your digital identity is the most important thing you own. Now more than ever, with the Internet of Things expanding at a breakneck pace and with new online consumer-centric compliance demands increasing worldwide, multinational corporations need to be able to securely manage their customers' identities. Enterprises have a golden opportunity to create more targeted, data-driven customer engagement strategies and drive long-lasting brand loyalty through a new
Consumer packaged goods (CPG) brands that fail to cultivate direct relationships with consumers will see their loyalty dwindle, and ultimately disappear. To combat this consumer apathy, CPG brands need to establish a digital consumer strategy.
How many times have you received a password reminder with your actual password and not a reset link? That means the brand is storing the password in plain text, and this still happens and with some pretty high-profile brands.