Akamai Diversity

The Akamai Blog

Gregory Griffiths

Gregory Griffiths

October 18, 2017 8:32 AM

Top 5 trends for customer experience in 2018

In the digital age, customer experience is king. With so many new channels to navigate and an abundance of options right at consumers' fingertips, one of the most compelling differentiators brands can offer is a superb experience. In fact, a 2016 Forrester Research study discovered that 72 percent of businesses identified enhancing the customer experience as one of their primary objectives.

Gregory Griffiths

Gregory Griffiths

August 4, 2017 10:18 AM

How to achieve a single 360 degree view of your cust ...

Sir Francis Bacon is famously credited with the saying "Knowledge is power." Businesses across the globe have been taking that idea and running with it, investing in powerful data analytics programs to enhance every aspect of their operations. Customer engagement is perhaps the most fertile ground for such efforts, as big data and advanced analytics tools can help organizations capture a more complete picture of consumers and improve their interactions

Gregory Griffiths

Gregory Griffiths

July 10, 2017 12:26 PM

Why top marketing teams rave about CIAM

What separates the top performing marketing teams from the rest of the pack? Do they just put in more effort and go the extra mile? Or is it a matter of having more resources at their disposal?

Sven Dummer

Sven Dummer

July 6, 2017 8:38 AM

Why Consent Lifecycle Management is crucial for GDPR ...

On May 25, 2018 the EU General Data Protection Regulation (GDPR) takes effect, a major milestone leading companies around the globe to now rethink how they collect and use customer data. This blog explains how Consent Lifecycle Management can help you achieve compliance for this new regulation.

Sven Dummer

Sven Dummer

June 14, 2017 9:25 AM

Forrester Research recognizes Janrain (now Akamai) a ...

We've always said that your digital identity is the most important thing you own. Now more than ever, with the Internet of Things expanding at a breakneck pace and with new online consumer-centric compliance demands increasing worldwide, multinational corporations need to be able to securely manage their customers' identities. Enterprises have a golden opportunity to create more targeted, data-driven customer engagement strategies and drive long-lasting brand loyalty through a new

Gregory Griffiths

Gregory Griffiths

March 7, 2017 10:13 AM

How to build brand loyalty for the consumer packaged ...

Consumer packaged goods (CPG) brands that fail to cultivate direct relationships with consumers will see their loyalty dwindle, and ultimately disappear. To combat this consumer apathy, CPG brands need to establish a digital consumer strategy.

Mayur Upadhyaya

Mayur Upadhyaya

November 9, 2016 11:12 AM

5 Things all CIAM Vendors Should be Doing to Protect ...

How many times have you received a password reminder with your actual password and not a reset link? That means the brand is storing the password in plain text, and this still happens and with some pretty high-profile brands.