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What separates the top performing marketing teams from the rest of the pack? Do they just put in more effort and go the extra mile? Or is it a matter of having more resources at their disposal?
On May 25, 2018 the EU General Data Protection Regulation (GDPR) takes effect, a major milestone leading companies around the globe to now rethink how they collect and use customer data. This blog explains how Consent Lifecycle Management can help you achieve compliance for this new regulation.
We've always said that your digital identity is the most important thing you own. Now more than ever, with the Internet of Things expanding at a breakneck pace and with new online consumer-centric compliance demands increasing worldwide, multinational corporations need to be able to securely manage their customers' identities. Enterprises have a golden opportunity to create more targeted, data-driven customer engagement strategies and drive long-lasting brand loyalty through a new
Consumer packaged goods (CPG) brands that fail to cultivate direct relationships with consumers will see their loyalty dwindle, and ultimately disappear. To combat this consumer apathy, CPG brands need to establish a digital consumer strategy.
How many times have you received a password reminder with your actual password and not a reset link? That means the brand is storing the password in plain text, and this still happens and with some pretty high-profile brands.