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The robots are coming: Media marketers respond to th ...
Artificial intelligence has gained a lot of attention in recent years as the technology matures well past the "proof of concept" stage and offers tangible, real-world applications. Demand for AI-based solutions has grown at a rapid clip: According to a recent ResearchandMarkets report, the global AI market is expected to increase at a 36 percent compound annual growth rate through 2025, when it will be valued at $190 billion.
Is your IAM strategy missing the C?
Why customer experience is essential to (C)IAM success. Ten years ago identity and access management (IAM) solutions were used almost exclusively to control access by employees and contractors to enterprise resources. IAM solutions were architected to prevent access by unknown parties to company data and systems, while allowing a limited set of vetted and approved users access based on their job roles. It's no surprise that customer experience wasn't high
How top digital media companies manage today's subsc ...
Digitization is at once a huge opportunity for traditional media companies, as well as a considerable risk. It's a risk well worth taking, though. Viewer demographics are becoming increasingly fractured, as consumers access content across a wide variety of platforms, including both digital and traditional formats. As Accenture noted, traditional revenue streams no longer present the growth opportunities the media industry is accustomed to, and swift change is necessary to
Why digital transformation is about more than just t ...
Many of the discussions surrounding digital transformation have focused on the technology: mobile applications, cloud platforms, artificial intelligence, big data, and so on. However, having the technological foundation to support such innovations is only one piece of the digital transformation puzzle.
Reinventing a 63-year-old electrical components manu ...
How a Leading Electrical Installation Group is Leveraging Digital Identities to Scale A leading supplier of solutions and services for electrical installations in residential, commercial, and industrial buildings, with a large portfolio of brands, performed historically well wholesaling to electricians. However, to meet its aggressive business goals, its management team embarked on a two-year digital transformation into a services-focused manufacturer.
How customer insights drive business forward
Are you getting the customer insights and actionable intelligence your company needs to optimize marketing and business decision-making in the digital age? According to Forrester Research, insights-driven businesses are growing 8 times faster than global GDP. To up their game, companies are combining customer profile and behavior data with a new generation of business intelligence tools. The real key to mastering your data and gaining actionable insights is combining a
Postcard from Gartner's Identity Summit in London
Earlier this month, I attended the Gartner Identity & Access Management Summit in London and got the chance to hear the Gartner Identity team lay out their roadmap for the industry.
How to get the most out of customer data: New Custom ...
The Akamai Identity Cloud now has new reporting, analytics and visualization tools to help enterprises make sense of high-volume customer data.
How is CIAM different from IAM? Four big reasons.
Managing identities is a central concern of every enterprise. Almost all businesses have employee identity systems in place to manage internal access to different apps and systems within an organization. Sometimes, enterprises will attempt to extend their internal-facing identity management systems -- often called enterprise IAM, workforce IAM, or just IAM -- to their customer-facing apps, devices and web properties. Such an approach underestimates the significant differences between traditional IAM