Akamai Diversity

The Akamai Blog

Gregory Griffiths

Gregory Griffiths

February 21, 2018 11:25 AM

5 Steps to Crafting a Powerful Omnichannel Digital M ...

Digital marketing professionals cleave to a deceptively simple maxim: Follow the customer. It's increasingly difficult to adhere to this piece of advice, as consumers engage across a widening variety of channels and become more challenging to track. Social media networks, mobile applications and brand websites are just a few of the many touchpoints that must be accounted for.

Gregory Griffiths

Gregory Griffiths

February 20, 2018 12:17 PM

Please reset my mother's maiden name: the problem wi ...

What was your first pet's name? What street did you grow up on? What is your mother's maiden name? What city were you born in? Intended as a convenient and last-ditch workaround for forgotten credentials, security questions that rely on factual data have the unintended consequence of creating an additional attack vector. In addition to providing an additional attack vector if data is compromised, the question forms themselves present

Ashley Adelman

Ashley Adelman

February 13, 2018 12:05 PM

The secret to lower opt outs? More opt ins.

In an increasingly noisy world, marketers are challenged to craft messages, subject lines, campaigns and strategies to capture their target audience's attention and develop a meaningful brand relationship. While much emphasis is put on creating those catchy subject lines and orchestrating campaigns to capture that attention, having a solid preference management strategy is essential for managing your database, leveraging its value... and complying with GDPR.

Gregory Griffiths

Gregory Griffiths

February 1, 2018 12:14 PM

Your in-store customers and online shoppers are one ...

E-commerce has been a disruptive force for retailers and CPG brands alike. With more avenues for engagement than ever before, marketers have difficulty allocating resources and knowing precisely where to place the strongest marketing emphasis.

Sven Dummer

Sven Dummer

January 11, 2018 3:53 PM

How CPG front-runners embrace digital transformation

The mastery of leading consumer product goods (CPG) brands when it comes to bricks-and-mortar sales does not easily translate online. With new branding, pricing and merchandising approaches -- and radically different skills, tools and approaches -- needed to succeed in the digital world, old-school CPG brands have lost ground to faster-moving, new-in-market competitors. This new competitive landscape, the evolution of market expectations and the impact of online shopping have led

Gregory Griffiths

Gregory Griffiths

January 5, 2018 10:21 AM

Omnichannel engagement opportunities in the pharmace ...

Healthcare end users are becoming savvier and have more control over their choice of treatment and medication. With the numerous sources available on the internet, medical information is never more than a click away. Cutting through the noise and building end-user engagement should be a major priority for any pharma company, but for many, there is still a long way to go. Organizations that capitalize on these opportunities will enjoy

Gregory Griffiths

Gregory Griffiths

December 21, 2017 11:19 AM

Get more out of your brand's website

The customer engagement landscape has changed dramatically over the last several years. Social media, mobile devices, e-commerce, and other digital platforms require brands to expand their marketing and business strategies. Managing all of these different touch points can seem overwhelming, but your website can act as your command center for a modern digital engagement strategy.

Sven Dummer

Sven Dummer

December 18, 2017 9:40 AM

Akamai delivers key customer identity signals to ent ...

We're happy to announce the availability of the first cloud-based, universal SIEM integration of customer event data through the Akamai Identity Cloud. Identity Cloud SIEM Integration connects with major Security Information and Event Management systems, such as IBM QRadar, Splunk, ArcSight, LogRhythm and McAfee. SIEM solutions give companies a centralized platform for combining signals across the enterprise's IT environment -- logs, network activity, cloud applications -- to detect security threats

Sven Dummer

Sven Dummer

December 15, 2017 10:33 AM

Don't Let Regulatory Concerns Derail Your IoT Strate ...

Businesses around the globe are standing on the cusp of truly incredible change. The emergence of the Internet of Things presents new opportunities to gather valuable data and spin that information into powerful and impactful insights.