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Recognizing your brand's need for a customer identity and access management platform is an important milestone to reach, but it's only the first step on the journey to implementation. Inevitably, all CIAM project owners are faced with an extremely important decision: to build or buy their customer identity management platform?
From the barista who knows exactly how sweet you like your daily nonfat, caramel macchiato to the CPA who's been doing your taxes for years, personalization is at the core of the services you love and return to. For brands, knowing your customers is the key to engaging them, building loyalty and driving revenue. The ability to understand your brand's consumers -- from anonymous visitors to known and loyal customers
Customer data -- consumers' digital identities -- are the heart of each brand's digital transformation and the driving force behind future innovation. With heightened public awareness and new regulations, the value of customer data and the need to manage this data in a transparent and secure manner are greater than ever.
Artificial intelligence has gained a lot of attention in recent years as the technology matures well past the "proof of concept" stage and offers tangible, real-world applications. Demand for AI-based solutions has grown at a rapid clip: According to a recent ResearchandMarkets report, the global AI market is expected to increase at a 36 percent compound annual growth rate through 2025, when it will be valued at $190 billion.
Why customer experience is essential to (C)IAM success. Ten years ago identity and access management (IAM) solutions were used almost exclusively to control access by employees and contractors to enterprise resources. IAM solutions were architected to prevent access by unknown parties to company data and systems, while allowing a limited set of vetted and approved users access based on their job roles. It's no surprise that customer experience wasn't high
Digitization is at once a huge opportunity for traditional media companies, as well as a considerable risk. It's a risk well worth taking, though. Viewer demographics are becoming increasingly fractured, as consumers access content across a wide variety of platforms, including both digital and traditional formats. As Accenture noted, traditional revenue streams no longer present the growth opportunities the media industry is accustomed to, and swift change is necessary to
Many of the discussions surrounding digital transformation have focused on the technology: mobile applications, cloud platforms, artificial intelligence, big data, and so on. However, having the technological foundation to support such innovations is only one piece of the digital transformation puzzle.
How a Leading Electrical Installation Group is Leveraging Digital Identities to Scale A leading supplier of solutions and services for electrical installations in residential, commercial, and industrial buildings, with a large portfolio of brands, performed historically well wholesaling to electricians. However, to meet its aggressive business goals, its management team embarked on a two-year digital transformation into a services-focused manufacturer.
Are you getting the customer insights and actionable intelligence your company needs to optimize marketing and business decision-making in the digital age? According to Forrester Research, insights-driven businesses are growing 8 times faster than global GDP. To up their game, companies are combining customer profile and behavior data with a new generation of business intelligence tools. The real key to mastering your data and gaining actionable insights is combining a