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Today's consumers are digital natives. The median age of the world's population is less than 30 years old. 48% of the US population was born in the digital age -- after 1980 -- and has never experienced life without computers, video games, social media and the Internet. And even those of us who are older have spent the past 10+ years with a mobile phone glued to our hand, shopping
When done right, a rewards program can establish strong connections with customers, cultivate brand loyalty and even drive sales. A 2017 MIT Sloan Management Review study revealed that companies with high-performing rewards programs were more likely to have customers who were willing to pay more for that brand and who intended to increase the amount and frequency of their spending with that business.
Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines on how customer data is gathered and leveraged without hamstringing your customer loyalty program and engagement efforts?
Customer identity and access management (CIAM) is a strategic necessity for businesses to give consumers seamless, personalized omnichannel brand experiences that drive revenue. However, not all customer identity and access management solutions are equal, and enterprises must critically evaluate their identity management strategy to succeed.
For most brands, customer data and consents are their most treasured assets. Data fuels innovations in products and services and enables the level of personalized experience that many channel managers view as necessary for maximizing consumer loyalty. However, mishandled and stolen data have led to marked degradation in the level of trust that many consumers have in online services, commerce and marketing. Developing and implementing a data strategy that fosters
The state of digital transformation in healthcare is sort of a good news/bad news situation. The good news? A recent IDG study revealed that the healthcare sector is one of the leading proponents of digital transformation, trailing only the professional services and financial industries in terms of adopting digital-first strategies.
Welcome to the final installment of our investigation into the options of building your own customer IAM solution or purchasing a solution from an enterprise CIAM vendor -- Build vs. Buy. In part two, we detailed many of the inherent challenges of building a customer identity management platform from scratch. In this, the third and final part of this series, we'll look at some of the key factors to consider
Recognizing your brand's need for a customer identity and access management platform is an important milestone to reach, but it's only the first step on the journey to implementation. Inevitably, all CIAM project owners are faced with an extremely important decision: to build or buy their customer identity management platform?
From the barista who knows exactly how sweet you like your daily nonfat, caramel macchiato to the CPA who's been doing your taxes for years, personalization is at the core of the services you love and return to. For brands, knowing your customers is the key to engaging them, building loyalty and driving revenue. The ability to understand your brand's consumers -- from anonymous visitors to known and loyal customers