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Are you getting the customer insights and actionable intelligence your company needs to optimize marketing and business decision-making in the digital age? According to Forrester Research, insights-driven businesses are growing 8 times faster than global GDP. To up their game, companies are combining customer profile and behavior data with a new generation of business intelligence tools. The real key to mastering your data and gaining actionable insights is combining a
Earlier this month, I attended the Gartner Identity & Access Management Summit in London and got the chance to hear the Gartner Identity team lay out their roadmap for the industry.
The Akamai Identity Cloud now has new reporting, analytics and visualization tools to help enterprises make sense of high-volume customer data.
Managing identities is a central concern of every enterprise. Almost all businesses have employee identity systems in place to manage internal access to different apps and systems within an organization. Sometimes, enterprises will attempt to extend their internal-facing identity management systems -- often called enterprise IAM, workforce IAM, or just IAM -- to their customer-facing apps, devices and web properties. Such an approach underestimates the significant differences between traditional IAM
Digital transformation initiatives have the potential to drive customer engagement, open up new revenue streams and improve time to market on new products and services, but the insurance sector has been slower than most industries to adapt.
Digital marketing professionals cleave to a deceptively simple maxim: Follow the customer. It's increasingly difficult to adhere to this piece of advice, as consumers engage across a widening variety of channels and become more challenging to track. Social media networks, mobile applications and brand websites are just a few of the many touchpoints that must be accounted for.
What was your first pet's name? What street did you grow up on? What is your mother's maiden name? What city were you born in? Intended as a convenient and last-ditch workaround for forgotten credentials, security questions that rely on factual data have the unintended consequence of creating an additional attack vector. In addition to providing an additional attack vector if data is compromised, the question forms themselves present
In an increasingly noisy world, marketers are challenged to craft messages, subject lines, campaigns and strategies to capture their target audience's attention and develop a meaningful brand relationship. While much emphasis is put on creating those catchy subject lines and orchestrating campaigns to capture that attention, having a solid preference management strategy is essential for managing your database, leveraging its value... and complying with GDPR.
E-commerce has been a disruptive force for retailers and CPG brands alike. With more avenues for engagement than ever before, marketers have difficulty allocating resources and knowing precisely where to place the strongest marketing emphasis.