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Digitization is at once a huge opportunity for traditional media companies, as well as a considerable risk. It's a risk well worth taking, though. Viewer demographics are becoming increasingly fractured, as consumers access content across a wide variety of platforms, including both digital and traditional formats. As Accenture noted, traditional revenue streams no longer present the growth opportunities the media industry is accustomed to, and swift change is necessary to
Many of the discussions surrounding digital transformation have focused on the technology: mobile applications, cloud platforms, artificial intelligence, big data, and so on. However, having the technological foundation to support such innovations is only one piece of the digital transformation puzzle.
How a Leading Electrical Installation Group is Leveraging Digital Identities to Scale A leading supplier of solutions and services for electrical installations in residential, commercial, and industrial buildings, with a large portfolio of brands, performed historically well wholesaling to electricians. However, to meet its aggressive business goals, its management team embarked on a two-year digital transformation into a services-focused manufacturer.
Are you getting the customer insights and actionable intelligence your company needs to optimize marketing and business decision-making in the digital age? According to Forrester Research, insights-driven businesses are growing 8 times faster than global GDP. To up their game, companies are combining customer profile and behavior data with a new generation of business intelligence tools. The real key to mastering your data and gaining actionable insights is combining a
Earlier this month, I attended the Gartner Identity & Access Management Summit in London and got the chance to hear the Gartner Identity team lay out their roadmap for the industry.
The Akamai Identity Cloud now has new reporting, analytics and visualization tools to help enterprises make sense of high-volume customer data.
Managing identities is a central concern of every enterprise. Almost all businesses have employee identity systems in place to manage internal access to different apps and systems within an organization. Sometimes, enterprises will attempt to extend their internal-facing identity management systems -- often called enterprise IAM, workforce IAM, or just IAM -- to their customer-facing apps, devices and web properties. Such an approach underestimates the significant differences between traditional IAM
Digital transformation initiatives have the potential to drive customer engagement, open up new revenue streams and improve time to market on new products and services, but the insurance sector has been slower than most industries to adapt.
Digital marketing professionals cleave to a deceptively simple maxim: Follow the customer. It's increasingly difficult to adhere to this piece of advice, as consumers engage across a widening variety of channels and become more challenging to track. Social media networks, mobile applications and brand websites are just a few of the many touchpoints that must be accounted for.