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Truly knowing the customer is key to marketing success today. And it's not just about knowing their name, but understanding their true identity. The technology that makes this possible is known as customer identity and access management (CIAM).
Rewards programs have long been synonymous with retailers and brand manufacturers, but over the past couple of years, entertainment and media companies have started getting in on the action. Given the increased competition from streaming applications, OTT content providers and other media services, it's only natural that players in the entertainment industry would look for new ways to differentiate themselves and better engage fanbases.
Customer loyalty platforms truly came into their own in 2018, as more brands realized that rewards programs could offer more to their customers than just cost-savings, thereby driving long-term value. Forrester Research shows that customers who feel valued are far more likely to continue buying from a brand, increase the amount they spend with that brand and even advocate for it.
Takeaways from Gartner IAM Summit 2018 with Royal Dutch Shell Shell's GM Digital Technologies and VP Innovation, Johan Krebbers, oversees the digital technology powering the $305 billion annual turnover behemoth, headquartered in the Netherlands. Johan Krebbers shared how his team supports the company's digital agenda with the Akamai Identity Cloud (previously Janrain) at the Gartner IAM Summit
There's no secret formula to quickly building brand engagement and generating lasting value out of your customers. However, if there's one component that companies often overlook in fostering a fully realized customer experience, it's loyalty and rewards programs. Customer loyalty programs are much more than mere mechanisms for doling out discounts, points and promotions; they are tailored brand interactions that enrich the customer journey.
Identity and access management is an essential component of customer security and privacy. In an age of escalating security threats and ever-increasing data breaches, protecting customers from identity theft, account takeover and privacy abuses requires sophisticated identity and access management capabilities. At the same time, customer expectations for seamless, personalized omni-channel experiences continue to rise, straining traditional approaches to identity management. Increasingly security and risk professionals are turning to a
The EU's General Data Protection Regulation made 2018 the year that data privacy went global. Data security and privacy is an important issue for brands and consumers alike. Every year, a new highly recognizable name enters the ignoble ranks among those organizations that have suffered an expensive and embarrassing data breach.
Akamai Customer Day 2018 in London brought together an elite roster of identity leaders and marquee Akamai customers. Kicking off Cybersecurity Awareness month, senior representatives from some of Akamai's multinational clients -- from global pharmaceutical, telecommunications and consumer products companies -- discussed how to manage security and privacy risks in order to protect data and build trust-worthy customer engagement.
Today's consumers are digital natives. The median age of the world's population is less than 30 years old. 48% of the US population was born in the digital age -- after 1980 -- and has never experienced life without computers, video games, social media and the Internet. And even those of us who are older have spent the past 10+ years with a mobile phone glued to our hand, shopping