Akamai Diversity

The Akamai Blog

Gregory Griffiths

Gregory Griffiths

September 6, 2018 11:08 AM

Case Study: How to Balance Compliance Demands with L ...

Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines on how customer data is gathered and leveraged without hamstringing your customer loyalty program and engagement efforts?

Ashley Adelman

Ashley Adelman

September 6, 2018 9:26 AM

5 Fundamentals for Enterprise CIAM

Customer identity and access management (CIAM) is a strategic necessity for businesses to give consumers seamless, personalized omnichannel brand experiences that drive revenue. However, not all customer identity and access management solutions are equal, and enterprises must critically evaluate their identity management strategy to succeed.

Gregory Griffiths

Gregory Griffiths

August 9, 2018 10:14 AM

How to build customer trust online

For most brands, customer data and consents are their most treasured assets. Data fuels innovations in products and services and enables the level of personalized experience that many channel managers view as necessary for maximizing consumer loyalty. However, mishandled and stolen data have led to marked degradation in the level of trust that many consumers have in online services, commerce and marketing. Developing and implementing a data strategy that fosters

Gregory Griffiths

Gregory Griffiths

July 23, 2018 10:16 AM

Digital transformation success stories for the healt ...

The state of digital transformation in healthcare is sort of a good news/bad news situation. The good news? A recent IDG study revealed that the healthcare sector is one of the leading proponents of digital transformation, trailing only the professional services and financial industries in terms of adopting digital-first strategies.

Gregory Griffiths

Gregory Griffiths

July 9, 2018 3:45 PM

Customer identity management: build vs. buy (Part 3)

Welcome to the final installment of our investigation into the options of building your own customer IAM solution or purchasing a solution from an enterprise CIAM vendor -- Build vs. Buy. In part two, we detailed many of the inherent challenges of building a customer identity management platform from scratch. In this, the third and final part of this series, we'll look at some of the key factors to consider

Gregory Griffiths

Gregory Griffiths

June 25, 2018 3:36 PM

Your customer IAM choice: To build or to buy (Part 2 ...

Recognizing your brand's need for a customer identity and access management platform is an important milestone to reach, but it's only the first step on the journey to implementation. Inevitably, all CIAM project owners are faced with an extremely important decision: to build or buy their customer identity management platform?

Gregory Griffiths

Gregory Griffiths

June 24, 2018 12:04 PM

How identity resolution and anonymous-to-known capab ...

From the barista who knows exactly how sweet you like your daily nonfat, caramel macchiato to the CPA who's been doing your taxes for years, personalization is at the core of the services you love and return to. For brands, knowing your customers is the key to engaging them, building loyalty and driving revenue. The ability to understand your brand's consumers -- from anonymous visitors to known and loyal customers

Gregory Griffiths

Gregory Griffiths

June 11, 2018 4:07 PM

Your CIAM choice: To build or to buy (Part 1)

Customer data -- consumers' digital identities -- are the heart of each brand's digital transformation and the driving force behind future innovation. With heightened public awareness and new regulations, the value of customer data and the need to manage this data in a transparent and secure manner are greater than ever.

Gregory Griffiths

Gregory Griffiths

May 14, 2018 12:33 PM

The robots are coming: Media marketers respond to th ...

Artificial intelligence has gained a lot of attention in recent years as the technology matures well past the "proof of concept" stage and offers tangible, real-world applications. Demand for AI-based solutions has grown at a rapid clip: According to a recent ResearchandMarkets report, the global AI market is expected to increase at a 36 percent compound annual growth rate through 2025, when it will be valued at $190 billion.