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3 customer loyalty trends to watch for in 2019
Customer loyalty platforms truly came into their own in 2018, as more brands realized that rewards programs could offer more to their customers than just cost-savings, thereby driving long-term value. Forrester Research shows that customers who feel valued are far more likely to continue buying from a brand, increase the amount they spend with that brand and even advocate for it.
How Shell Built a Global Customer Identity Ecosystem
Takeaways from Gartner IAM Summit 2018 with Royal Dutch Shell Shell's GM Digital Technologies and VP Innovation, Johan Krebbers, oversees the digital technology powering the $305 billion annual turnover behemoth, headquartered in the Netherlands. Johan Krebbers shared how his team supports the company's digital agenda with the Akamai Identity Cloud (previously Janrain) at the Gartner IAM Summit
Are travel and hospitality brands getting the most o ...
There's no secret formula to quickly building brand engagement and generating lasting value out of your customers. However, if there's one component that companies often overlook in fostering a fully realized customer experience, it's loyalty and rewards programs. Customer loyalty programs are much more than mere mechanisms for doling out discounts, points and promotions; they are tailored brand interactions that enrich the customer journey.
The Future of Identity and Access Management
Identity and access management is an essential component of customer security and privacy. In an age of escalating security threats and ever-increasing data breaches, protecting customers from identity theft, account takeover and privacy abuses requires sophisticated identity and access management capabilities. At the same time, customer expectations for seamless, personalized omni-channel experiences continue to rise, straining traditional approaches to identity management. Increasingly security and risk professionals are turning to a
Survey: What marketers should know about consumer at ...
The EU's General Data Protection Regulation made 2018 the year that data privacy went global. Data security and privacy is an important issue for brands and consumers alike. Every year, a new highly recognizable name enters the ignoble ranks among those organizations that have suffered an expensive and embarrassing data breach.
The convergence of customer experience and data priv ...
Akamai Customer Day 2018 in London brought together an elite roster of identity leaders and marquee Akamai customers. Kicking off Cybersecurity Awareness month, senior representatives from some of Akamai's multinational clients -- from global pharmaceutical, telecommunications and consumer products companies -- discussed how to manage security and privacy risks in order to protect data and build trust-worthy customer engagement.
Why top brands put identity first
Today's consumers are digital natives. The median age of the world's population is less than 30 years old. 48% of the US population was born in the digital age -- after 1980 -- and has never experienced life without computers, video games, social media and the Internet. And even those of us who are older have spent the past 10+ years with a mobile phone glued to our hand, shopping
Customer identity management drives loyalty program ...
When done right, a rewards program can establish strong connections with customers, cultivate brand loyalty and even drive sales. A 2017 MIT Sloan Management Review study revealed that companies with high-performing rewards programs were more likely to have customers who were willing to pay more for that brand and who intended to increase the amount and frequency of their spending with that business.
Case Study: How to Balance Compliance Demands with L ...
Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines on how customer data is gathered and leveraged without hamstringing your customer loyalty program and engagement efforts?