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Identities are complicated. Getting to know someone well takes time and effort. When you first meet someone new, you ask a lot of questions to understand who they are and how you should relate to them. Social context also provides many cues for us as individuals. As relationships deepen, the nuance of individual personalities becomes revealed to us as we probe deeper, and also create shared experiences with others.
Protecting against online crime and fraud in an interconnected, cross-device world is more challenging than ever for companies transacting valuable assets with other companies over the Internet, selling products or information in a web application, or under regulatory compliance mandates.
Digital transformation is a challenging and complex endeavor, and it's easy to get tripped up by unforeseen issues. For many organizations, the focal point of their digital transformation strategies is throwing their weight behind new mobile initiatives. These can often include both internal and customer-facing platforms, designed for a variety of purposes. A mobile platform is only as good as the user experience (UX) it provides, and businesses that fail
The rise of the digital-native consumer creates tremendous opportunities for organizations to develop deeper relationships with their customers in support of their business objectives. Whether the goals are to acquire new leads, increase on-site engagement, collect and leverage customer insights or all of the above, a comprehensive customer identity and access management (CIAM) solution will play a critical role.
Truly knowing the customer is key to marketing success today. And it's not just about knowing their name, but understanding their true identity. The technology that makes this possible is known as customer identity and access management (CIAM).
Rewards programs have long been synonymous with retailers and brand manufacturers, but over the past couple of years, entertainment and media companies have started getting in on the action. Given the increased competition from streaming applications, OTT content providers and other media services, it's only natural that players in the entertainment industry would look for new ways to differentiate themselves and better engage fanbases.
Customer loyalty platforms truly came into their own in 2018, as more brands realized that rewards programs could offer more to their customers than just cost-savings, thereby driving long-term value. Forrester Research shows that customers who feel valued are far more likely to continue buying from a brand, increase the amount they spend with that brand and even advocate for it.
Takeaways from Gartner IAM Summit 2018 with Royal Dutch Shell Shell's GM Digital Technologies and VP Innovation, Johan Krebbers, oversees the digital technology powering the $305 billion annual turnover behemoth, headquartered in the Netherlands. Johan Krebbers shared how his team supports the company's digital agenda with the Akamai Identity Cloud (previously Janrain) at the Gartner IAM Summit
There's no secret formula to quickly building brand engagement and generating lasting value out of your customers. However, if there's one component that companies often overlook in fostering a fully realized customer experience, it's loyalty and rewards programs. Customer loyalty programs are much more than mere mechanisms for doling out discounts, points and promotions; they are tailored brand interactions that enrich the customer journey.