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3 Tips to Action Consumer Trust with Data Security a ...
High-profile data breaches and increasingly sophisticated security threats are driving smart brands to better manage the mass amounts of consumer data they've spent years collecting. To do so, brands must prioritize their customers' interests and build a modern data security and privacy strategy where consumer trust is central.
Akamai Receives a Loyalty360 Top 10 Award
Customer experience is built into Akamai at the core. Our web performance and media delivery products have helped businesses provide seamless, secure digital experiences for years... whether it's making sure your experience is flawless during a flash sale online to ensuring you can access your bank account online to streaming your favorite show on the device of your choice.
The Five Layers of Identity
Identities are complicated. Getting to know someone well takes time and effort. When you first meet someone new, you ask a lot of questions to understand who they are and how you should relate to them. Social context also provides many cues for us as individuals. As relationships deepen, the nuance of individual personalities becomes revealed to us as we probe deeper, and also create shared experiences with others.
Security Methods to Prevent Identity Breaches
Protecting against online crime and fraud in an interconnected, cross-device world is more challenging than ever for companies transacting valuable assets with other companies over the Internet, selling products or information in a web application, or under regulatory compliance mandates.
Why User Experience (UX) is the centerpiece of digit ...
Digital transformation is a challenging and complex endeavor, and it's easy to get tripped up by unforeseen issues. For many organizations, the focal point of their digital transformation strategies is throwing their weight behind new mobile initiatives. These can often include both internal and customer-facing platforms, designed for a variety of purposes. A mobile platform is only as good as the user experience (UX) it provides, and businesses that fail
Key considerations in selecting a CIAM solution
The rise of the digital-native consumer creates tremendous opportunities for organizations to develop deeper relationships with their customers in support of their business objectives. Whether the goals are to acquire new leads, increase on-site engagement, collect and leverage customer insights or all of the above, a comprehensive customer identity and access management (CIAM) solution will play a critical role.
What is Customer Identity and Access Management (CIA ...
Truly knowing the customer is key to marketing success today. And it's not just about knowing their name, but understanding their true identity. The technology that makes this possible is known as customer identity and access management (CIAM).
How strong loyalty programs take fan engagement to t ...
Rewards programs have long been synonymous with retailers and brand manufacturers, but over the past couple of years, entertainment and media companies have started getting in on the action. Given the increased competition from streaming applications, OTT content providers and other media services, it's only natural that players in the entertainment industry would look for new ways to differentiate themselves and better engage fanbases.
3 customer loyalty trends to watch for in 2019
Customer loyalty platforms truly came into their own in 2018, as more brands realized that rewards programs could offer more to their customers than just cost-savings, thereby driving long-term value. Forrester Research shows that customers who feel valued are far more likely to continue buying from a brand, increase the amount they spend with that brand and even advocate for it.