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Each year since 2011 the Federal Reserve has conducted a "Consumers and Mobile Financial Services" survey of over 2,000 US adults on their use of mobile banking. The study focuses on the consumer trends and the use of mobile devices to access financial and banking services, and to help make financial decisions.
3 Recommendations for a Successful Social Media Strategy The highly regulated environment of the financial services industry has likely contributed to the fact that many banks and financial institutions have been relatively slow to embrace social media engagement. However, with a deep understanding of the landscape and the compliance issues that govern the industry, financial institutions can have great success within the social media landscape.
4 Critical Focus Areas During a recent business trip, I had the opportunity to finally see Adam McKay's wonderful portrayal of the horror that was the 2008 financial crisis - "The Big Short." Christian Bale, Ryan Gosling and Steve Carell brought me right back to that time, not so long ago, when we all witnessed the fall of major Wall Street firms and the destruction caused by the sub-prime mortgage
We've always known that you never get a second chance to make a first impression and it couldn't be truer than it is with mobile financial services. It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand, and as noted in Akamai's recent whitepaper "Digital Transformation, Millennials and the Future of Financial Services", 52% of mobile financial services customers expect
I recently spoke at the 7th annual BankTech Summit in Hong Kong, and had a chance to meet with many of our customers who attended. Meeting with customers has always been the best part of my job, and in particular, hearing first hand war stories about their challenges. The stories that I've recently heard involve a common problem: mainframe and back end systems becoming overloaded due to the success of
3 Key Insights As the mother of two Millennials, I know first-hand about the wants and needs of this young generation. My sons are always connected to their smartphones, expect immediacy in their digital experiences, have very little patience for processes that aren't smooth and easy, and spend significant time researching products and services in-depth online before making purchasing decisions. Because of this dedication to pre-purchase research, there have been
Digital Transformation, Millennials, and the Future of Financial Services Digital performance is more important to Financial Services Institutions (FSIs) than ever before. As they continue to work to regain the trust of customers, investors, and regulators, FSIs must prepare to engage and attract the next generation of customers - millennials. Simultaneously, digitally native startups are making inroads on their market share. In response, FSIs must undergo a digital transformation -
I recently spoke with Insurance CIO Outlook Magazine in response to an award Akamai received as a top 10 security provider for insurers. As part of the discussion, I shared the importance of security for insurance digital transformation.
The discussions among the insurance industry participants at Akamai's Edge conference this past October were fascinating. It was abundantly clear, that there are major shifts ahead that will set the course for where the industry is headed in the long-term. Although the insurance industry as a whole has been less agile, heavily burdened by legacy systems and is really one of the last data-driven businesses to realize a full digital