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The electric grid experiences the same daily peak demand issues as our freeways and the Internet with everyone wanting power at the same time during the middle of the day. This makes providing power more expensive because extra power plants have to be built to meet this peak demand. Servers that provide the world's Internet content are also their busiest during this peak power period. And with the Internet consuming
Cooling systems represent about seventy percent of a data center's total non-IT energy consumption. Eliminating cooling mechanicals, e.g., CRAC*s and chillers, would be a significant step towards major energy and cost savings when you consider that many data centers consume hundreds and thousands of kilowatts of power - oodles more than office space. But in regions with hot and/or humid climates isn't mechanical air conditioning a necessity to keep IT
The Internet has enabled massive dematerialization of traditional brick and mortar industries through the emergence of online services such as shopping, banking, communications and entertainment. However, this success has been accompanied by rapid growth in the Internet's own increased material consumption and waste generation. Akamai is front and center in the Internet industry (albeit behind-the-scenes!) and has been working diligently to get in front of this challenge by implementing socially
January 2012 marks the fourth year that Akamai has tracked greenhouse gas emissions (carbon footprint) associated with our business operations. Over this time we have found monitoring and controlling our carbon footprint to be a valuable business management practice. Akamai's business operations include running our global server platform, office operations, and employee travel and commuting. Like most companies and industries, Akamai's carbon footprint closely reflects our energy consumption and operational
As I'm preparing for Akamai's 2012 sustainability initiatives, I've been thinking about the larger "green" initiatives for our industry as a whole, and how it's critical that we start taking a more systems-oriented approach.I was just re-reading "The IT Efficiency Imperative," a great whitepaper authored last spring by Mark Aggar of Microsoft's Environmental Sustainability team. The paper, which "explores the critical importance and substantial benefits of embracing IT energy efficiency"