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Akamai's purpose is to propel our customers faster forward by making the Internet business-ready: fast, reliable and secure. And now, also green and clean. Today we are committing, by 2020, to reduce our absolute greenhouse gas emissions below 2015 levels by sourcing renewable energy for 50 percent of our network operations.
FIFA World Cup 2014 was one of the largest multimedia sporting events in history . In-person attendance was estimated at more than three and a half million while hundreds of millions of viewers tuned in via TV, Internet, and radio. Akamai's online traffic statistics estimate this year's event to be ten times larger than the 2010 World Cup in South Africa, and two and a half times larger than
A cost on carbon is looming in the U.S. as urgency to address climate change intensifies. What are the implications of this for our energy-hungry Cloud industry? California implemented a cap and trade program in 2012 introducing a market-based price tag on carbon pollution(1), currently at $13 per ton. A bill in the U.S. Senate, the Climate Protection Act, would establish a fee on manufacturers, producers and importers of carbon-emitting substances.
Just when I thought the trend toward smaller, more efficient mobile computing was taking us in a greener direction, a recent study by the Center for Energy-Efficient Telecommunications (CEET) finds, in fact, we're creating a monster. To date, attention to the rapidly expanding energy consumption and concomitant carbon emissions of the Internet has been focused on data centers. A New York Times series targeted the data centers of major Cloud players such
The electric grid experiences the same daily peak demand issues as our freeways and the Internet with everyone wanting power at the same time during the middle of the day. This makes providing power more expensive because extra power plants have to be built to meet this peak demand. Servers that provide the world's Internet content are also their busiest during this peak power period. And with the Internet consuming
Cooling systems represent about seventy percent of a data center's total non-IT energy consumption. Eliminating cooling mechanicals, e.g., CRAC*s and chillers, would be a significant step towards major energy and cost savings when you consider that many data centers consume hundreds and thousands of kilowatts of power - oodles more than office space. But in regions with hot and/or humid climates isn't mechanical air conditioning a necessity to keep IT
The Internet has enabled massive dematerialization of traditional brick and mortar industries through the emergence of online services such as shopping, banking, communications and entertainment. However, this success has been accompanied by rapid growth in the Internet's own increased material consumption and waste generation. Akamai is front and center in the Internet industry (albeit behind-the-scenes!) and has been working diligently to get in front of this challenge by implementing socially
January 2012 marks the fourth year that Akamai has tracked greenhouse gas emissions (carbon footprint) associated with our business operations. Over this time we have found monitoring and controlling our carbon footprint to be a valuable business management practice. Akamai's business operations include running our global server platform, office operations, and employee travel and commuting. Like most companies and industries, Akamai's carbon footprint closely reflects our energy consumption and operational
As I'm preparing for Akamai's 2012 sustainability initiatives, I've been thinking about the larger "green" initiatives for our industry as a whole, and how it's critical that we start taking a more systems-oriented approach.I was just re-reading "The IT Efficiency Imperative," a great whitepaper authored last spring by Mark Aggar of Microsoft's Environmental Sustainability team. The paper, which "explores the critical importance and substantial benefits of embracing IT energy efficiency"