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This October at the Renewable Energy Buyers Alliance (REBA) and Verge conferences in Oakland, California, Akamai had the opportunity to actively engage with 3,000 of our like-minded sustainability peers on making incremental environmental change. To no surprise, I witnessed passionate dialogue around climate change action, an issue now front and center on most corporate agendas.
Written by Courtney Hadden, Corporate Sustainability, and Karolina Galeziowska, Krakow Sustainability Team Lead As an essential part of the Internet for over 20 years, Akamai believes it is our responsibility to help create digital experiences that are fast, intelligent and secure, while caring for our larger environment. That is why we're making sustainable business decisions that benefit our customers and employees in the places we work, operate, and live.
The energy footprint of the IT sector is estimated at 7% of global electricity consumption, according to Greenpeace International. And, although the data center and colocation industry is a small segment of the IT sector, it represents a large portion of its power consumption. By 2020, the power consumption for operating and cooling data centers is anticipated to reach a staggering 73 billion kWh and will greatly affect CO2
Akamai strives to mitigate the impact of our operations while maximizing and enhancing the benefits of our sustainable business practices. We are working hard to hit our sustainability goals by: creating a more sustainable platform through reducing network energy intensity by way of engineering efficiency, lowering our greenhouse gas emissions below 2015 levels by sourcing renewable energy and doing our part to ensure 100% of our electronic waste is
Recently, Akamai announced the company's plans to expand its sustainability initiatives through an innovative renewable energy procurement strategy. Unlike many of its peers in the tech industry, Akamai does not operate its own data centers. That means, for example, we don't have roofs on which to install solar panels, which is one key way of generating your own renewable power.
Akamai's purpose is to propel our customers faster forward by making the Internet business-ready: fast, reliable and secure. And now, also green and clean. Today we are committing, by 2020, to reduce our absolute greenhouse gas emissions below 2015 levels by sourcing renewable energy for 50 percent of our network operations.
FIFA World Cup 2014 was one of the largest multimedia sporting events in history . In-person attendance was estimated at more than three and a half million while hundreds of millions of viewers tuned in via TV, Internet, and radio. Akamai's online traffic statistics estimate this year's event to be ten times larger than the 2010 World Cup in South Africa, and two and a half times larger than
A cost on carbon is looming in the U.S. as urgency to address climate change intensifies. What are the implications of this for our energy-hungry Cloud industry? California implemented a cap and trade program in 2012 introducing a market-based price tag on carbon pollution(1), currently at $13 per ton. A bill in the U.S. Senate, the Climate Protection Act, would establish a fee on manufacturers, producers and importers of carbon-emitting substances.
Just when I thought the trend toward smaller, more efficient mobile computing was taking us in a greener direction, a recent study by the Center for Energy-Efficient Telecommunications (CEET) finds, in fact, we're creating a monster. To date, attention to the rapidly expanding energy consumption and concomitant carbon emissions of the Internet has been focused on data centers. A New York Times series targeted the data centers of major Cloud players such